# Holographic Virtual Assistants SK Telecom's 'Wendy' Virtual Assistant Appears in a Human Form By Justin Lam | Published 2018-03-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wendy-virtual-assistant References: [digitaltrends](https://www.digitaltrends.com/mobile/sk-telecom-reality-reflections-holobox/#/4) & [sbs.au](https://www.sbs.com.au/popasia/blog/2018/02/27/you-could-be-living-red-velvet-wendy-hologram-soon) Voice assistants like [Amazon](https://www.trendhunter.com/trends/virtual-recruiter) Alexa and Google Assistant are quickly bringing virtual assistants to the mainstream, but [SK Telecom's](https://www.trendhunter.com/trends/National-AI-cloud-infrastructure) Wendy virtual assistant is set to revolutionize the industry. Developed by Korean technology giant SK Telecom and Reality Reflections, Wendy is a pivotal piece of software found in the [HoloBox](https://www.trendhunter.com/trends/ai-holobox). The HoloBox is the first assistant device from SK Telecom, but unlike the offerings from Amazon and Google, this new device features an 8.6-inch screen that shows a projection of the Wendy virtual assistant. Aside from this screen, the HoloBox includes a front-facing camera, multi-directional microphones and touch controls on the top. While the HoloBox is a fairly impressive system, the Wendy virtual assistant is truly what makes the device. She is currently capable of listening, understanding, reacting and even emoting through her facial expressions based on commands. The AI projection is based of K-pop artist Son Seung-wan, who was scanned with 160 DSLRs to create a photo-realistic model. SK Telecom hopes that Wendy will be the first of many holographic digital assistants that will bring a better sense of humanity to AI. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Holographic Virtual Assistants:** Opportunity for developing more lifelike and interactive virtual assistants through holographic technology. ### Who This Affects Most - **Virtual Assistant Technology:** Disruptive innovation opportunity: Advancing virtual assistant technology to create more human-like interactions. ## Related on Trend Hunter - [Holographic AI Assistant Solutions](https://www.trendhunter.com/trends/ai-holobox.md) - [Personalized AI Assistants](https://www.trendhunter.com/trends/personalized-ai-assistant.md) - [Conversational AI Therapy Tools](https://www.trendhunter.com/trends/ai-therapy-tools.md) - [Customizable AI Assistants](https://www.trendhunter.com/trends/omniverse-avatar.md) - [Virtual Shopping Assistants](https://www.trendhunter.com/trends/virtual-shopping-assistant.md) - [AI-Enhanced Personal Assistants](https://www.trendhunter.com/trends/wehead-1.md) - [AI-Powered Online Shopping Assistants](https://www.trendhunter.com/trends/aipowered-virtual-assistant.md) - [Virtual Human Assistants](https://www.trendhunter.com/trends/prompt-3d.md) - [Personable Voice-Powered AI Assistants](https://www.trendhunter.com/trends/mia1.md)