# Crowdsourced Fast Food Tees You Could Win $5,000 With Wendy Threads T-Shirt Design Contest By Katherinev123 | Published 2012-02-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wendy-threads References: [qsrweb](http://www.qsrweb.com/article/189815/Wendy-s-launches-T-shirt-design-contest-on-Facebook) & [apps.facebook](http://apps.facebook.com/wendythreads/?) Fast food chain Wendy's has launched a [Facebook](https://www.trendhunter.com/trends/the-great-spud-getaway) T-shirt design contest called [Wendy Threads](https://www.trendhunter.com/trends/tendy-toss-inapp-game), which encourages its online fans to to design a tee that celebrates the Wendy's brand. In terms of prizes, the person that gets the most votes for his Wendy Threads design will win $5,000 and have their T-shirt sold at the Wendy's online store. Second-place winners get free food from Wendy's for one year and 10 shirts with their design, says QSRWeb.com. Online voters also get something for participating -- they'll be automatically entered to win a $50 Wendy's gift card (out of 20 in total). What's more, the brand will also donate proceeds from the T-shirt's sales to the [Dave Thomas Foundation for Adoption](https://www.trendhunter.com/trends/qsr-keychains). While this certainly isn't the first time a brand has launched a design contest to engage its online users, the Wendy Threads competition does offer an app that features a variety of options and tools that is atypical of a Facebook app contest. For instance, you can choose from a variety of eye-catching graphics, ranging from rainbows and Wendy's logos, prints like leopard and argyle, shapes, fonts and images of food such as hamburgers and fries. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Design Contests:** Opportunity for brands to engage online users and leverage their creativity in designing branded merchandise. - **Innovative Facebook App Contests:** Brands can create unique interactive experiences on Facebook with a variety of options and tools. - **Cause-related Marketing:** Brands can contribute to social causes and engage customers through donations from sales. ### Industries Being Reshaped - **Fast Food:** Fast food chains can drive customer engagement and promote brand loyalty through interactive design contests. - **E-commerce:** Online stores can expand their product offerings by featuring crowdsourced designs and limited-edition merchandise. - **Nonprofit:** Nonprofit organizations can partner with brands to raise funds for social causes through cause-related marketing campaigns. ## Related on Trend Hunter - [Consumer-Driven QSR Burger Contests](https://www.trendhunter.com/trends/million-dollar-whopper-contest.md) - [Artistic Hamburger Competitions](https://www.trendhunter.com/trends/art-of-the-burger-contest.md) - [QSR In-App Football Games](https://www.trendhunter.com/trends/tendy-toss-inapp-game.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Billboard Design Competitions](https://www.trendhunter.com/trends/halo-burger-billboard.md) - [Basketball-Themed Fast Food Promotions](https://www.trendhunter.com/trends/ncaa-march-madness-promotion.md) - [App-Exclusive QSR Meal Bonuses](https://www.trendhunter.com/trends/biggie-bag.md) - [Sauce-Inspired QSR Capsules](https://www.trendhunter.com/trends/wendys-x-lonely-ghost.md) - [Digital-Oriented Restaurant Redesigns](https://www.trendhunter.com/trends/global-next-gen.md)