# Style-Conscious Smartwatches The Sony 'Wena Wrist' Helps Users "Wear Electronics Naturally" By Christopher Magsambol | Published 2015-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wena-wrist References: [theverge](http://www.theverge.com/2015/8/30/9230217/sony-wena-wrist-smartwatch-crowdfunding) & [engadget](http://www.engadget.com/2015/08/31/sony-wena-smartwatch/) The smartwatch market got a little bit more crowded with the 'Wena Wrist' from [Sony](https://www.trendhunter.com/trends/2077-xr). The name is an abbreviation for "Wear Electronics Naturally" and departs from other smartwatches by delivering a more traditional aesthetic and a focus on style. Interestingly, the smartwatch packs a large chunk of its technological capabilities in its strap. In its small frame, the Wena Wrist stores a tiny electronic money card that allows you to pay by tapping your strap, much like a credit card. A LED light also appears each time your phone receives a notification. Ironically, the Wena Wrist only works with [iPhone](https://www.trendhunter.com/trends/native-union-reclassic) devices running iOS. The Wena Wrist boasts a much longer battery life than most smartwatches, with the regular watch face running three years, and the phonograph model running for five years. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 19% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Traditional Aesthetic Smartwatches:** Opportunity for smartwatches that prioritize style and offer a more traditional design. - **Integrated Payment Smartwatches:** Opportunity for smartwatches that can function as electronic payment devices. - **Extended Battery Life Smartwatches:** Opportunity for smartwatches with significantly longer battery life than the current standard. ### Who This Affects Most - **Fashion and Accessories:** Opportunity for fashion brands and accessory companies to create stylish smartwatches. - **Fintech and Mobile Payment:** Opportunity for fintech companies to innovate in the smartwatch payment market. - **Electronics and Battery Technology:** Opportunity for electronics and battery companies to develop smartwatches with extended battery life. ## Related on Trend Hunter - [Credit Card-Eliminating Watches](https://www.trendhunter.com/trends/soulwrist.md) - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md) - [Carbon-Neutral Smartwatches](https://www.trendhunter.com/trends/apple-watch-series-9.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Descriptive Wearable Concepts](https://www.trendhunter.com/trends/pebble-time-2.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Monochromatic AI-Packed Smartwatches](https://www.trendhunter.com/trends/vetra-orbit-one.md) - [Four-Position Smartwatch Straps](https://www.trendhunter.com/trends/elegaband.md)