# Flavorful Healthy Ingredient Snacks The Well&Truly Snacks are Low in Calories and Natural By Michael Hemsworth | Published 2017-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/welltruly References: [trndmonitor](https://trndmonitor.com/company-spotlight-welltruly/) & [wellandtruly](https://www.wellandtruly.co.uk/) Consumers are demanding healthier food alternatives more than ever, so brands are responding with options that suit like the Well&Truly snacks. The snack line consists of [Tortilla Chips](https://www.trendhunter.com/trends/island-time-chips), [Crunchy Cheese Sticks](https://www.trendhunter.com/trends/eat-happy-kitchen-cheese-bites), Sour Cream & Onion Sticks and more that are all crafted with an attention to flavor and a low-calorie recipe. The Well&Truly snacks are formulated to [limit the number of ingredients](https://www.trendhunter.com/trends/nkd-line) that you'll find within to make them ideal for consumers who are looking to avoid certain foods or additives. Snacking is only gaining popularity with consumers looking for tasty yet healthy ways to stay satisfied throughout the day without having to opt for calorie-laden options. All of the products within the Well&Truly collection are free from gluten and naturally low in fat. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 66% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Healthier Snack Alternatives:** Disruptive innovation opportunity: Develop innovative snack options that are low in calories and natural to meet the growing demand for healthier alternatives. - **Limited Ingredient Formulations:** Disruptive innovation opportunity: Create snacks with limited ingredients to cater to consumers who want to avoid certain foods or additives. - **Rise of Gluten-free and Low-fat Snacks:** Disruptive innovation opportunity: Tap into the increasing popularity of gluten-free and low-fat snacks by offering new options that are both delicious and satisfying. ### Sectors Adopting This - **Healthy Snack Industry:** Disruptive innovation opportunity: Capitalize on the growing market for healthy snacks by introducing novel and flavorful low-calorie snack options. - **Natural Food Industry:** Disruptive innovation opportunity: Seize the demand for natural food products by developing snacks with limited ingredients and no artificial additives. - **Gluten-free and Low-fat Food Industry:** Disruptive innovation opportunity: Exploit the rising popularity of gluten-free and low-fat food trends by creating a wide range of delectable snacks that cater to these dietary preferences. ## Related on Trend Hunter - [Familiar Free-From Snack Products](https://www.trendhunter.com/trends/simply-snacks.md) - [Low-Calorie Chickpea Crisps](https://www.trendhunter.com/trends/tasty-thins.md) - [Savory Lower-Fat Potato Chips](https://www.trendhunter.com/trends/simply-roasted-sour-cream-chive.md) - [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md) - [Flavorful Low-Salt Snack Chips](https://www.trendhunter.com/trends/tyrrells-lightly-sea-salted.md) - [Globally Inspired Better-For-You Snacks](https://www.trendhunter.com/trends/globally-inspired-betterforyou-snack.md) - [Flavorful Better-for-You Lentil Crisps](https://www.trendhunter.com/trends/tyrrells-lentil-crisps.md) - [Health-Focused Lentil Chips](https://www.trendhunter.com/trends/properchips-multipack-range.md) - [Crispy Plant-Based Chips](https://www.trendhunter.com/trends/snacklins-range-of-crisps.md)