# Recycled Paper Packaging Deodorants Wellow Deodorant Highlights Eco Ingredients and More By Michael Hemsworth | Published 2020-10-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wellow-deodorant References: [yankodesign](https://www.yankodesign.com/2020/10/05/this-natural-eco-friendly-deodorant-will-safely-biodegrade-with-its-packaging-in-10-weeks/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [bewellow](https://bewellow.com/) Conventional antiperspirants and deodorants on the market are notorious for featuring plastic packaging and an array of questionable ingredients, so Wellow deodorant has been created to help offer consumers a more eco alternative. The product is achieved using a [natural recipe of shea butter](https://www.trendhunter.com/trends/sheamoisture-deodorant), coconut oil, beeswax and arrowroot powder along with six additional ingredients that are said to be environmentally-safe. This will make the product effective at preventing odor for 24 hours, while also providing consumers with a chemical-free way to maintain their daily grooming routine. The Wellow deodorant is packaged in a paper tube that is achieved with 95% recycled materials and capable of biodegrading in just under 70 days after use. This helps to make the product a well-thought-out option for [eco-minded consumers](https://www.trendhunter.com/trends/humble-brands). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Disruptive innovation opportunity: Develop innovative packaging solutions using recycled materials to cater to eco-minded consumers. - **Natural Ingredients:** Disruptive innovation opportunity: Create products that utilize environmentally-safe and chemical-free ingredients to meet the demand for more natural personal care options. - **Eco-friendly Grooming:** Disruptive innovation opportunity: Introduce eco-friendly grooming products that offer effective odor prevention while minimizing environmental impact. ### Industries Being Reshaped - **Personal Care:** Disruptive innovation opportunity: Identify opportunities within the personal care industry to develop sustainable and eco-friendly products. - **Packaging:** Disruptive innovation opportunity: Innovate in the packaging industry to create more sustainable and biodegradable options for various consumer products. - **Green Manufacturing:** Disruptive innovation opportunity: Implement green manufacturing processes and technologies to produce environmentally-friendly personal care products. ## Related on Trend Hunter - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Refillable Roll-On Deodorants](https://www.trendhunter.com/trends/wild-rollon-deodorant.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md) - [Vitamin-Enriched Free-From Deodorants](https://www.trendhunter.com/trends/w-aluminum-free-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Plastic-Free Body Moisturizers](https://www.trendhunter.com/trends/moisturizing-body-stick.md) - [Plastic-Free Mineral Sunscreens](https://www.trendhunter.com/trends/plastic-free-mineral-sunscreen.md)