# Potable H2O Pods The Wello WaterWheel was Developed as a Gendered Venture By Tiana Reid | Published 2013-04-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/wello-waterwheel References: [twitter](https://twitter.com/wellowater) & [wellowater.org](http://wellowater.org/the-waterwheel/) The Wello WaterWheel stemmed from an attempt to answer a question that the team was grappling with in September of 2011: "How might we improve the experience of collecting, storing, and using water?" Wello, a social business that created the innovation itself under its name, was founded by Cynthia Koenig. The WaterWheel also attempts to answer the question from a gendered perspective. That is to say, the language is framed at social change through freeing up time that women spend traveling to get water. "Research shows that when women have extra time, they choose to spend it on activities that boost family income, education, health, and wellbeing," the social venture writes on its website about its overall mission. **Contact Information** Wello WaterWheel [website](http://wellowater.org/the-waterwheel/) Wello on [Twitter](https://twitter.com/wellowater) ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Improved Water Collection:** The Wello WaterWheel addresses the need to improve the experience of collecting, storing, and using water. - **Gender-inclusive Innovations:** The WaterWheel takes a gendered perspective, aiming to free up time for women by making water collection easier, allowing them to engage in activities that boost family income, education, health, and wellbeing. - **Socially Conscious Ventures:** Wello, the social business behind the WaterWheel, demonstrates the potential for creating innovative solutions that address social and environmental challenges. ### Who This Affects Most - **Water Management:** The WaterWheel presents opportunities for improving water collection and storage methods, benefiting industries involved in water management and conservation. - **Gender Equality:** The gender-focused approach of the WaterWheel suggests opportunities for industries working towards gender equality and empowerment. - **Social Entrepreneurship:** The success of Wello as a social business highlights the potential for other industries to combine profit-making with social impact, contributing to the field of social entrepreneurship. ## Related on Trend Hunter - [Portable Water Conditioning Systems](https://www.trendhunter.com/trends/portable-water-conditioning-system.md) - [Atmospheric Water Generator Systems](https://www.trendhunter.com/trends/watercube100-wc100.md) - [Oceanic Pressure Water Purifiers](https://www.trendhunter.com/trends/quenchsea-reel.md) - [Hydration Level Tracking Bottles](https://www.trendhunter.com/trends/waterh.md) - [Atmospheric Water Generators](https://www.trendhunter.com/trends/the-atmospheric-water.md) - [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md) - [Drinking Water Home Appliances](https://www.trendhunter.com/trends/atmospheric.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Accessible Atmospheric Water Dispensers](https://www.trendhunter.com/trends/water-from-air.md)