# Functional Wellness Snacks SMPL Creates Organic Superfood "Snacks for Every Situation" By Laura McQuarrie | Published 2019-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wellness-snacks References: [getsmpl.us](https://getsmpl.us/collections/shop/products/variety-3-pack) SMPL BRANDS crafts [organic superfood wellness snacks with adaptogens](https://www.trendhunter.com/trends/syren-spreads) to offer functional benefits to support one's daily well-being and mood. The brand's current assortment of three [functional wellness snacks](https://www.trendhunter.com/trends/gummy-collection) include: collagen and cacao Beauty Bites, Chill Bites with CBD and peanut butter, plus the Detox Bites with charcoal and coconut. All of these health-centric snacks are grain-free, gluten-free, vegan, paleo, non-GMO and free from refined sugar. The [nut- and seed-based bites](https://www.trendhunter.com/trends/crunchy-superfruit-bites) are sweetened with a hint of coconut nectar and boast just a few other simple ingredients to form nourishing, beneficial ways to snack. Some other notable ingredient additions include SMPL's proprietary beauty blend of grass-fed collagen peptides, chia seeds, lucuma and amla berry in its Beauty Bites, ashwagandha in the Chill Bites and pine pollen in the Detox Bites. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Wellness Snacks:** Opportunity for innovative snack brands to create functional wellness snacks with adaptogens for targeted benefits. - **Organic Superfood Snacks:** Potential for organic food companies to develop superfood snacks that are grain-free, gluten-free, vegan, paleo, and free from refined sugar. - **Adaptogens in Snack Products:** Emerging trend of incorporating adaptogens like ashwagandha and pine pollen into snack products for added health benefits. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to tap into the functional wellness snacks market and cater to health-conscious consumers. - **Nutritional Supplements:** Potential for nutritional supplement companies to expand their product offerings by incorporating wellness snacks with adaptogens. - **Natural Beauty and Wellness:** Disruptive innovation opportunity for natural beauty and wellness brands to create snack products that enhance both inner and outer well-being with ingredients like grass-fed collagen peptides and lucuma. ## Related on Trend Hunter - [Functional Micronutrient Bites](https://www.trendhunter.com/trends/biogena-moments.md) - [Superfood-Infused Chocolate Bites](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites.md) - [Functional Superfood Snacks](https://www.trendhunter.com/trends/mindright.md) - [Seed-Based Snack Bites](https://www.trendhunter.com/trends/superseed-snack-clusters.md) - [Functional Food Snacks](https://www.trendhunter.com/trends/functional-food-snacks.md) - [Jammy Superfood Bites](https://www.trendhunter.com/trends/smash-bites.md) - [Superfood Truffle Cups](https://www.trendhunter.com/trends/truffle-cups.md) - [Superfood Baobab Bites](https://www.trendhunter.com/trends/baobab-bites.md) - [Plant-Based Energy Bites](https://www.trendhunter.com/trends/daily-harvest-bites.md)