# Functional Smoothie Multipacks The Pressed Juicery Wellness Smoothie Multipack is at Costco By Michael Hemsworth | Published 2025-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wellness-smoothie-multipack References: [refrigeratedfrozenfood](https://www.refrigeratedfrozenfood.com/articles/103632-pressed-juicery-launches-functional-wellness-smoothie-multipack-at-costco) & [pressed](https://pressed.com/?srsltid=AfmBOopm_Jh0tMyU8BrlaW9kdcvmMolkaGQKPo8zLXWb0JbQIiQsINoj)  The [Pressed](https://www.trendhunter.com/trends/pressed-juicery-2) Juicery [Functional](https://www.trendhunter.com/trends/bonbuz-functional-fizz) Wellness Smoothie [Multipack](https://www.trendhunter.com/trends/kinder-bueno-multipack) is making its debut at Costco locations in the US to offer consumers a way to incorporate the refreshments into their everyday routine. The product consists of an eight-pack of the brand's most popular smoothies that are formulated with energy support, digestion and immunity in mind. The smoothies each have no added sugar or artificial ingredients and are making their debut at more than 550 locations in the US just in time to coincide with the back-to-school season. CEO Justin Nedelman commented on the Pressed Juicery Functional Wellness Smoothie Multipack at Costco saying, "This Costco-exclusive pack was designed for today’s wellness-driven consumer — convenient, craveable and made with only simple, functional ingredients. Costco is the perfect partner to bring this offering to life, as we share a commitment to providing accessible, high-quality wellness products to health-minded shoppers nationwide.” Image Credit: Pressed Juicery ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 66% | Activity: 75% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Health-focused Multipacks:** The introduction of functional smoothie multipacks at large retailers like Costco represents a shift towards health-focused, convenient product bundling in the beverage industry. - **Convenience-driven Health Products:** Retailers are recognizing the demand for easy-to-use, health-supporting products, exemplified by the roll-out of functional smoothies designed for consumption in the fast-paced back-to-school season. - **Sugar-free Beverages:** The increasing popularity of beverages with no added sugar aligns with consumer demand for healthier drink options that do not compromise on taste or functionality. ### Industries Being Reshaped - **Wellness Beverages:** The wellness beverage industry is experiencing growth as consumers prioritize drinks that offer functional benefits like energy, digestion, and immunity support. - **Big-box Retail:** Large retailers like Costco are expanding their offerings to include exclusive health-oriented products, tapping into a market of wellness-conscious consumers seeking value and convenience. - **Functional Foods:** Functional foods and beverages are disrupting traditional grocery categories by integrating specific health benefits directly into consumer diets. ## Related on Trend Hunter - [Wholesale Healthy Juices](https://www.trendhunter.com/trends/pressed-juicery-2.md) - [Prebiotic Protein Smoothies](https://www.trendhunter.com/trends/protein-collection-and-systems.md) - [Nutritious Protein Smoothies](https://www.trendhunter.com/trends/pressed-juicery-protein-smoothies.md) - [Empowered Health Smoothies](https://www.trendhunter.com/trends/function-and-erewhon.md) - [Sugar-Free Hydration Packs](https://www.trendhunter.com/trends/dripdrop-hydration-expands.md) - [Wellness-Focused Brand Partnerships](https://www.trendhunter.com/trends/nekter-juice-bars.md) - [Ultra-Nutritional Shake Blends](https://www.trendhunter.com/trends/superblend-shake.md) - [Feel-Good Wellness Juices](https://www.trendhunter.com/trends/new-nekter-juice-bar.md) - [Shelf-Stable Functional Smoothies](https://www.trendhunter.com/trends/yumi-smoothies-to-go.md)