# Wellness-Focused Retailer Ranges Target is Welcoming More Than 1,000 Wellness Products By Michael Hemsworth | Published 2024-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wellness-products References: [drugstorenews](https://drugstorenews.com/target-supports-wellness-journeys-broadened-offerings) & [target](https://www.target.com)  Target is working to greatly expand its selection of wellness products to include an array of accessories, apparel, supplements, vitamins and technology that cater to consumer preferences. The brand will be introducing more than 1,000 new products into the category priced starting at $1.99, which will include items from brand's like goop, Lemme, O Positiv Bloom, [Hum Nutrition](https://www.trendhunter.com/trends/hum-nutrition-flatter-me) and more. The brand is also welcoming a number of Target-exclusive items from brands like [Good & Gather](https://www.trendhunter.com/trends/target-baby-products), Ghia, Blogilates, [Being Frenshe](https://www.trendhunter.com/trends/lip-wellness) and more. The announcement comes at the perfect time to coincide with consumer intention to start the year off on the right foot. Executive Vice President and Chief Food, Essentials and Beauty Officer Rick Gomez spoke on the new wellness products arriving at Target saying, "Wellness has been redefined to encompass a more holistic way of living—and it's also different for every person. That’s why Target is delivering like no other retailer, offering guests the ultimate destination to support their wellness journey, whether that’s enjoying a non-alcoholic beverage from Sechey or stocking up on Bloom to get their daily greens. We’re making it fun and easy for our guests to discover new products at a great value, with more than 1,000 new wellness products, starting at just $1.99.” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 61% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Expanded Wellness Product Selection:** Target is greatly expanding its selection of wellness products, including accessories, apparel, supplements, vitamins, and technology. - **Introduction of Target-exclusive Wellness Items:** Target is introducing Target-exclusive wellness items from brands like Good & Gather, Ghia, Blogilates, and Being Frenshe. - **Catering to Consumer Preferences for Wellness:** Target is catering to consumer preferences for wellness by offering more than 1,000 new wellness products starting at $1.99. ### Where This Applies - **Retail:** The retail industry has an opportunity to capitalize on the growing demand for wellness products. - **Health and Wellness:** The health and wellness industry can benefit from the expanded availability of wellness products at Target. - **Consumer Goods:** The consumer goods industry can tap into the trend of wellness-focused products by developing innovative offerings. ## Related on Trend Hunter - [Expanded Wellness Retail Assortments](https://www.trendhunter.com/trends/target-wellness-assortment.md) - [Performance Product Retail Expansions](https://www.trendhunter.com/trends/gainful-products.md) - [Postpartum Wellness Brand Expansions](https://www.trendhunter.com/trends/anya-expands.md) - [Wellness-Based Coffee Expansions](https://www.trendhunter.com/trends/everyday-dose-launches.md) - [Revamped Private Label Ranges](https://www.trendhunter.com/trends/target-upup.md) - [Expansive Child Product Ranges](https://www.trendhunter.com/trends/target-baby-products.md) - [Wellness Goal Supplement Ranges](https://www.trendhunter.com/trends/wellthy-wellness-system.md) - [Free-From OTC Health Products](https://www.trendhunter.com/trends/welly-remedies-products.md) - [Wellness Shop-in-Shops](https://www.trendhunter.com/trends/wellness-by-ulta-beauty.md)