# Pet Nutrition Lineups Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products By Kanesa D | Published 2024-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wellness-pet References: [prnewswire](https://www.prnewswire.com/news-releases/wellness-pet-company-introduces-wellness-core-for-cats-and-dogs-and-expands-product-lines-with-proven-nutrition-to-support-wellbeing-through-flavorful-variety-and-benefits-302092981.html) & [wellnesspet](https://www.wellnesspet.com/)  Wellness Pet Company, an esteemed leader in pet nutrition spanning more than 25 years, is poised to make a significant impact at Global Pet Expo 2024 with an array of innovative products. These new offerings span across cat and dog food lines, including dental treats and toppers. Among the highlights are the new Wellness® CORE+™ line, Wellness® Lickable Treats, Wellness® Appetizing Entrées™, Wellness® Bowl Boosters® Hearty Toppers, and Wellness® Old Mother Hubbard® Wholesome Indulgences Treats. Furthermore, Wellness Pet Company has expanded its dental treat offerings, introducing Wellness® WHIMZEES® Natural Dental Treats for cats, the company's first feline dental care product. These treats, designed to target essential areas like breath, plaque, tartar, and gums, are perfect for pet owners looking to invest in long-term dental care. The existing lineup of dental treats for dogs, including Wellness® WHIMZEES® Brushzees® Natural Dental Treats, has also earned acclaim from the Veterinary Oral Health Council (VOHC) for promoting optimal dental hygiene and fresher breath. Image Credit: Wellness Pet Company ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 15% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Innovative Pet Nutrition Products:** Explore the disruptive innovation opportunities in creating novel pet nutrition products that cater to specific health needs. - **Expansion of Dental Care Offerings:** Identify the disruptive innovation spaces in expanding dental care products for pets with a focus on oral health and overall well-being. - **Focus on Long-term Pet Dental Care:** Discover opportunities for creating sustainable solutions in the pet industry that address the importance of long-term dental care for cats and dogs. ### Who This Affects Most - **Pet Nutrition Industry:** The pet nutrition industry can capitalize on disruptive innovation by developing advanced formulations and products tailored to specific dietary requirements. - **Pet Dental Care Industry:** The pet dental care industry is ripe for disruptive innovation with a focus on introducing comprehensive oral care solutions for both cats and dogs. - **Veterinary Health Industry:** Opportunities for disruptive innovation in the veterinary health industry lie in creating holistic dental care products that promote optimal oral hygiene for pets. ## Related on Trend Hunter - [Natural Dental Treats](https://www.trendhunter.com/trends/natural-dental-treats.md) - [Soft Chew Dental Treats](https://www.trendhunter.com/trends/wellness-whimzees-freshzees.md) - [Premium Dental Dog Chews](https://www.trendhunter.com/trends/dental-dog-chew.md) - [Pet-Focused Plant-Based Recipes](https://www.trendhunter.com/trends/plantbased-recipes-for-dogs.md) - [Movement-Based Dental Treats](https://www.trendhunter.com/trends/stella-and-chewys.md) - [Microbiome-Balancing Dental Treats](https://www.trendhunter.com/trends/teef-treets.md) - [Pet-Focused Nutrition Lineups](https://www.trendhunter.com/trends/ancestral-natural-pet-food.md) - [All-Encompassing Dog Foods](https://www.trendhunter.com/trends/greenies-smart-essentials.md) - [Pharmacy Pet Product Expansions](https://www.trendhunter.com/trends/pet-wellness-products.md)