# Multi-Sensory Wellness Labs Comvita Uses All the Senses to Shape Visitors' Experience of Honey By Laura McQuarrie | Published 2021-03-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/wellness-lab References: [prnewswire](https://www.prnewswire.com/news-releases/comvita-wellness-lab-re-imagines-the-future-of-retail-301248934.html) & [wellnesslabvita.co.nz](http://www.wellnesslab.comvita.co.nz) The Wellness Lab is a brand-new experiential space in the Viaduct, Auckland that gives visitors the chance to explore Mānuka honey will all five senses. The entire experience is designed to take people on a [multi-sensory tasting tour](https://www.trendhunter.com/trends/immersive-tasting-experience) that dives deep into the unique and complex flavor profile of each Comvita [mono-floral honey](https://www.trendhunter.com/trends/monofloral-honey). The experience unfolds in a theatrical way, thanks to the state-of-the-art facility's boutique 180-degree theater with 45-minute sessions held by beekeeper and bee-breeder, Noelani Waters. The [Comvita Wellness Lab](https://www.trendhunter.com/trends/comvita) has the potential to help people see, taste and appreciate New Zealand honey in new ways. The introduction of the Wellness Lab coincides with the global launch of Comvita's new premium Special Reserve UMF 25+ Mānuka honey. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Multi-sensory Experiences:** Businesses can create immersive experiences that engage all five senses to provide customers with a unique and memorable experience. - **Theatrical Experiences:** Offering experiences in a theatrical format can enhance engagement and provide customers with a more memorable experience. - **Premium Product Launches:** Launching premium products can help businesses stand out in a crowded market and increase their perceived value to customers. ### Where This Applies - **Wellness and Health:** Businesses in the wellness and health industry can leverage multi-sensory experiences to provide customers with a unique and immersive experience that aligns with their brand. - **Tourism and Hospitality:** Tourism and hospitality businesses can provide visitors with unique and immersive experiences that showcase local products and culture, providing guests with a memorable experience. - **Food and Beverage:** Food and Beverage businesses can use multi-sensory experiences to engage customers, introducing them to new flavors and enhancing the customer experience. ## Related on Trend Hunter - [Wellness-Focused Honey Launches](https://www.trendhunter.com/trends/comvita.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Multi-Sensory Wellness Experiences](https://www.trendhunter.com/trends/multisensory-wellness-experience.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Retrospective Multisensory Installations](https://www.trendhunter.com/trends/experiential-townhouse.md) - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md) - [Natural Honey Health Products](https://www.trendhunter.com/trends/manuka-health-1.md) - [Immersive Wellness Experiences](https://www.trendhunter.com/trends/theatre-of-digital-art.md) - [Multi-Sensory Spa Experiences](https://www.trendhunter.com/trends/111skin-and-myndstream.md)