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# Wellness-Centric Chocolate Boxes
La Maison du Chocolat’s Wellness Gift Box Has Plant-Based Treats

By Laura McQuarrie | Published 2019-08-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wellness-gift-box
References: [candyindustry](https://www.candyindustry.com/articles/88771-la-maison-du-chocolat-relaunches-bien-%C3%AAtre-wellness-collection) & [lamaisonduchocolat.us](https://www.lamaisonduchocolat.us/en_us/gift-box-bien-etre)

The Wellness Gift Box by La Maison du Chocolat was inspired by the work of a nutritionist doctor and shares a total of five [plant-based, dairy-free treats](https://www.trendhunter.com/trends/luxurious-vegan-chocolates) that are free from cream and butter. The health-focused chocolate treats include unconventional flavors like Mango Turmeric, Green Apple Aloe Vera and Praliné Squash Seeds.

Without animal fats and proteins, the snack-sized Wellness Gift Box offers a fun way to discover the taste of different fruits and vegetables. As creating chocolates without cream and butter was a challenge, the [naturally sweetened plant-based treats](https://www.trendhunter.com/trends/wild-west-chocolate) took months to perfect.

When it comes to enjoying the chocolates, La Maison du Chocolat recommends enjoying them at room temperature and allowing their flavors to develop in the mouth as they melt.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 57% | Activity: 51% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Plant-based Treats:** Opportunity for developing and marketing innovative, indulgent plant-based snacks in the confectionery industry.
- **Alternative Flavors:** Disruptive innovation potential lies in introducing unconventional flavors that incorporate health-conscious ingredients across the chocolate industry.
- **Health-focused Gourmet Gifts:** Creating wellness-centric gift boxes with nutritionist-approved, plant-based treats offers a disruptive opportunity to tap into the growing market of health-conscious consumers.

### Who This Affects Most

- **Confectionery:** Incorporating plant-based treats in the confectionery industry can disrupt traditional offerings and attract a wider range of customers seeking healthier options.
- **Food and Beverage Gift Industry:** Developing wellness-focused gift boxes with curated, health-conscious treats presents an opportunity to capitalize on the growing demand for luxury gourmet gifts in the food and beverage industry.
- **Food Technology:** Exploring innovative techniques and ingredients to create plant-based, dairy-free chocolates opens up opportunities for disruption and advancement within the food technology sector.

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