# Boomer-Friendly Wellness Festivals Quaker Rise & Thrive Supports Those Interested in Healthy Aging By Laura McQuarrie | Published 2018-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wellness-festival References: [prnewswire](https://www.prnewswire.com/news-releases/quaker-teams-up-with-thrive-global-for-their-first-ever-boomer-wellness-festival-300731360.html) & [quakeroats](https://www.quakeroats.com/riseandthrive) The [Quaker Oats Company](https://www.trendhunter.com/trends/oatmeal-pack) is teaming up with Thrive Global to host the [Quaker Rise & Thrive](https://www.trendhunter.com/trends/quaker-heavenly-oats) wellness festival this fall at Saddlerock Ranch in Malibu, California. The one-day festival is set to unite a community of Baby Boomers who have an interest in everything from nutrition and mindfulness to fitness. Attending Quaker Rise & Thrive gives Boomers the chance to learn about how they can empower themselves with healthy daily choices, as well as new tools and technology. The event will offer yoga sessions, a Podcast Pavilion, The Marketplace for wellness app discovery, Fresh Bites cooking demonstrations and much more. As Robbert Rietbroek, Senior Vice President and General Manager of [Quaker Foods North America](https://www.trendhunter.com/trends/quaker-oats-fruit), describes "Boomers have historically understood and appreciated the nutrition benefits of oats, but with so many choices and so much information out there today, we want to remind them that oats are an incredible food." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Wellness Festivals:** Opportunity for companies to create immersive experiences that promote healthy living for specific demographic groups like Baby Boomers. - **Baby Boomer Wellness:** An emerging market for products and services that cater to the health and wellness needs of Baby Boomers. - **Nutrition and Mindfulness:** Increasing interest in nutrition and mindfulness among Baby Boomers, creating opportunities for brands to develop specialized products and services. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry can capitalize on the growing interest and demand from Baby Boomers for products and services that promote healthy living. - **Technology:** Developing innovative tools and technology that support healthy aging and empower Baby Boomers to make healthier daily choices. - **Food and Beverage:** Creating new oat-based products and nutritional offerings that cater to the specific needs and preferences of Baby Boomers. ## Related on Trend Hunter - [Active Aging Programs](https://www.trendhunter.com/trends/arora.md) - [Live Boomer-Focused Conventions](https://www.trendhunter.com/trends/baby-boomers-expo.md) - [Longevity-Boosting Oatmeals](https://www.trendhunter.com/trends/blue-zones-kitchen-breakfast.md) - [Fruity Minimal Ingredient Oatmeals](https://www.trendhunter.com/trends/quaker-oats-fruit.md) - [Modern Aging Fitness Programs](https://www.trendhunter.com/trends/boost-camp.md) - [Boomer-Targeted Superfoods](https://www.trendhunter.com/trends/superfoods-for-over-50s.md) - [Comprehensive Self-Care Events](https://www.trendhunter.com/trends/wellness-oasis.md) - [Decadent Health-Conscious Porridges](https://www.trendhunter.com/trends/quaker-heavenly-oats.md) - [Virtual Wellness Retreats](https://www.trendhunter.com/trends/williams-sonoma-virtual-wellness-retreat.md)