# Plant-Powered Wellness Elixirs Atoka's Oatmilk Elixirs are Vegan & Tout Functional Benefits By Laura McQuarrie | Published 2019-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wellness-elixirs References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/14625-introducing-atoka-the-first-brand-from-ocean-sprays-new-innovation-incubator) & [atokawellness](https://www.atokawellness.com/) Atoka makes [plant-based oatmilk elixirs](https://www.trendhunter.com/trends/hot-cocoa-oatmilk) in four different blended herbal flavors, each of which boasts its own unique set of functional benefits. While Herbal Blend: 01 is a combination of cranberry, guayusa, ginseng and ginger to support increased levels of focus, Herbal Blend: 02 supports general wellness with elderberry, reishi, rosehips, ginger and spices. The brand's third herbal blend is ideal for relaxation, as it includes dark cherry, a natural source of melatonin, plus other ingredients, and Herbal Blend: 04 encourages improved digestion with cranberry, linden flower, lemongrass, orange peel and ginger. The oatmilk beverages feature a base of water, oat extract and other ingredients for texture and flavor. Atoka is the first brand from [Ocean Spray's](https://www.trendhunter.com/trends/craisins-fireworks-cranberry-mix) Lighthouse innovation incubator, and Atoka also makes [tea tonics](https://www.trendhunter.com/trends/brez-tonics) and herbal shots with the same core herbal blends. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverage Blends:** The trend of blending herbal flavors with functional benefits in plant-based beverages presents opportunities for disruptive innovation in the beverage industry. - **Plant-based Wellness Elixirs:** The rising popularity of plant-based oatmilk elixirs as a healthier alternative to traditional dairy-based drinks creates opportunities for disruption in the wellness industry. - **Herbal-based Functional Products:** The demand for herbal-based products that promote focus, wellness, relaxation, and digestion opens up disruptive innovation opportunities in various industries. ### Where This Applies - **Beverage Industry:** The beverage industry can explore the production of functional beverage blends using herbal flavors to tap into the growing consumer demand for health-conscious drinks. - **Wellness Industry:** The wellness industry can capitalize on the trend of plant-based oatmilk elixirs by developing innovative products that promote overall well-being through the use of herbal ingredients. - **Herbal Supplement Industry:** The herbal supplement industry can leverage the demand for herbal-based functional products by creating supplements that target specific health benefits, such as focus, relaxation, and improved digestion. ## Related on Trend Hunter - [Functional Vitamin-Enriched Oat Milks](https://www.trendhunter.com/trends/minor-figures-hyper-oat.md) - [Adaptogenic Oat Beverages](https://www.trendhunter.com/trends/lifeway-mshrm-oat.md) - [Adaptogenic Alt Milks](https://www.trendhunter.com/trends/oatmilk-adaptogens.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Stress-Reducing Oat Lattes](https://www.trendhunter.com/trends/superfood-lattes.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md) - [Adult-Targeted Healthy Beverages](https://www.trendhunter.com/trends/wholism.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md)