# Wellness Credit Cards The Ness Credit Card Powered by Mastercard Rewards Healthy Living By Laura McQuarrie | Published 2023-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wellness-credit-card References: [businesswire](https://www.businesswire.com/news/home/20230320005689/en/Ness-Announces-the-First-Premium-Health-and-Wellness-Credit-Card-with-Partner-sweetgreen-and-Other-Top-Brands) & [nesswell](http://nesswell.com/)  Ness newly introduced a first-of-its-kind premium health and wellness credit card powered by [Mastercard](https://www.trendhunter.com/trends/elite-mastercard) to reward cardholders who are leading healthy lives. The Ness Credit Card, now in public beta, rewards healthy living with oiunts and benefits from favorite brands like [sweetgreen](https://www.trendhunter.com/trends/rewards-and-challenges), [Parsley Health](https://www.trendhunter.com/trends/parsley-healths) and Exhale Spa. With sweetgreen, for example, Ness Cardmembers have access to an exclusive deal where they can claim a free salad every fifth purchase, up to twice a month. Additionally, Ness Card members get five times the points for purchases at healthy merchants including restaurants, grocery stores, beauty supply stores, gyms and more, and they can also receive a $200 Annual Healthy Credit. “It's clear health and wellness is the new lifestyle identity of this generation," said Ness CEO & Founder Derek Flanzraich in a press release. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 60% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Wellness Rewards:** Creating wellness credit cards that incentivize healthy lifestyles can encourage people to prioritize their wellbeing and can disrupt the traditional rewards system of credit cards. - **Brand Partnerships:** Partnering with popular wellness brands and offering exclusive deals and benefits can attract health-conscious consumers and disrupt the traditional credit card industry. - **Personalized Wellness:** Using data from purchases made at healthy merchants, credit cards can offer personalized wellness recommendations and benefits, disrupting the one-size-fits-all approach of traditional credit card rewards programs. ### Who This Affects Most - **Credit Card:** The credit card industry can incorporate wellness rewards and benefits to attract customers who prioritize healthy lifestyles, disrupting the traditional rewards system. - **Wellness:** Offering wellness credit cards can disrupt the wellness industry by incentivizing consumers to prioritize their health through exclusive deals and benefits with popular wellness brands. - **Data Analytics:** Using data from purchases made at healthy merchants, credit card companies can offer personalized wellness recommendations and benefits, disrupting the traditional one-size-fits-all approach to rewards programs and creating opportunities for data analytics companies. ## Related on Trend Hunter - [Wellness-Centric Credit Cards](https://www.trendhunter.com/trends/elite-mastercard.md) - [Student-Focused Credit Cards](https://www.trendhunter.com/trends/neu-1.md) - [Tech-Forward Wellness Concepts](https://www.trendhunter.com/trends/wellness-concept.md) - [Digital Rewards-Integrated Cards](https://www.trendhunter.com/trends/tranzactcard.md) - [Eco-Friendly Credit Cards](https://www.trendhunter.com/trends/rei-coop-mastercard.md) - [Rewarding Dining Gift Promotions](https://www.trendhunter.com/trends/crisp-green-wrap-up-wellness.md) - [Delivery App Credit Cards](https://www.trendhunter.com/trends/doordash-rewards-mastercard.md) - [Health Food Challenge Apps](https://www.trendhunter.com/trends/rewards-and-challenges.md) - [Elevated Health Rewards Apps](https://www.trendhunter.com/trends/massmutual-1.md)