# Sustainable Seaweed Wellness Lines Haeckels' Wellness Collection Draws on the Benefits of Seaweed By Kalin Ned | Published 2019-04-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wellness-collections References: [haeckels](https://haeckels.co.uk/products/) Haeckels is a skincare brand who utilizes [seaweed](https://www.trendhunter.com/trends/sustainably-farmed-seaweed) to a great degree in its wellness collections. From its Metabolism-Boosting Seaweed Tea to its Rosehip & Seaweed Suspension oil, the UK-based company relies on the ingredient's "valuable vitamins, minerals, and amino acids." What's more, Haeckels' range is all-natural, as well as anti-bacterial and anti-inflammatory. Aside from its premium hydrating product, the company also prides itself with its [ultra-sustainable production practices](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) that seek to "implement solutions to aid our planets' ocean crisis." Haeckels' strives to be fully transparent about its manufacturing practices, seeking not only to begin a conversation with its consumer but also to contribute to [innovation in skincare](https://www.trendhunter.com/trends/premium-skincare-brand), as well as eco-conscious production practices. Each product in the wellness collection is lab-tested to "ensure effectiveness." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Seaweed-based Skincare:** Companies can explore using seaweed as an effective ingredient in skincare products, as it provides valuable vitamins, minerals, and amino acids. - **Sustainable Beauty:** Companies can adopt environmentally-friendly production practices in the production of skincare products to address the planet's ocean crisis. - **Transparency in Manufacturing:** Brands can emphasize transparency in their production methods to encourage dialogue with consumers and promote trust in their skincare products. ### Where This Applies - **Cosmetics:** Cosmetic companies can explore using seaweed extract in their products to provide a high-quality, sustainable ingredient that benefits the skin. - **Wellness:** Wellness companies can explore using seaweed in their teas and supplements, as it has metabolism-boosting properties that provide numerous health benefits. - **Sustainability:** Companies that specialize in sustainable production practices can collaborate with skincare brands to provide solutions to mitigate environmental impact and contribute to the planet's ocean crisis. ## Related on Trend Hunter - [Seaweed-Powered Skincare](https://www.trendhunter.com/trends/omaly.md) - [Seaweed-Boosted Body Washes](https://www.trendhunter.com/trends/undaria-algae-body-wash.md) - [Sleek Seaweed-Based Scrubs](https://www.trendhunter.com/trends/kelp-clothing.md) - [Kelp-Based Supplements](https://www.trendhunter.com/trends/offshore-greens.md) - [Essential Hydration Skincare Collections](https://www.trendhunter.com/trends/essential-hydration-skincare.md) - [Cleansing Seaweed Body Washes](https://www.trendhunter.com/trends/osea-malibu.md) - [Sustainably Farmed Seaweed Ingredients](https://www.trendhunter.com/trends/sustainably-farmed-seaweed.md) - [Seaweed-Powered Body Care](https://www.trendhunter.com/trends/smooth-glow-undaria-duo.md) - [Plant-Derived Wilderness Skincare Companies](https://www.trendhunter.com/trends/wylder-organics.md)