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# Adaptogenic Wellness Chews
Nerium's Functional Chews Help to Promote Energy or Sleep

By Laura McQuarrie | Published 2018-08-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wellness-chews
References: [projectnosh](https://www.projectnosh.com/food-wire/2018/nerium-international-introduces-wellness-chews-energy-sleep-formulas/) & [facebook](https://www.facebook.com/NeriumIntl/photos/a.225485390833328.51913.188218817893319/1790739560974562/?type=3&theater)

Nerium is now adding to its collection of anti-aging skincare and wellness products with [Wellness Chews](https://www.trendhunter.com/trends/no8) in the form of both an Energy Formula and a Sleep Formula. These functional new products feature a proprietary Circadiplex blend that includes potent adaptogens such as ashwagandha root and leaf extract, [reishi mushroom](https://www.trendhunter.com/trends/spacegoods-gummies) and gotu kola. Together, these ingredients help to manage stress, alleviate anxiety and regulate the body's circadian rhythm.

While the Wellness Chews Energy Formula is packed with caffeine, B vitamins and L-Tyrosine to naturally boost one's energy, sustain alertness and support normal cortisol levels, the Sleep Formula includes [melatonin, chamomile and L-Tryptophan](https://www.trendhunter.com/trends/deepsleep-formula). Both of these premium new wellness products target busy health-conscious consumers who want to naturally support themselves throughout the day and prepare for a night of rest.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 25% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Adaptogenic Wellness Products:** The rise of adaptogenic wellness products like Nerium's Wellness Chews presents an opportunity for businesses to tap into the growing demand for natural stress relief and circadian rhythm regulation.
- **Functional Chews:** The introduction of functional chews as a delivery mechanism for wellness ingredients opens up innovative possibilities for creating convenient and enjoyable products that support energy and sleep.
- **Natural Energy and Sleep Solutions:** The increasing interest in natural solutions for energy and sleep presents an opportunity for businesses to develop products like Nerium's Energy and Sleep Formulas that cater to health-conscious consumers.

### Where This Applies

- **Skincare and Wellness:** The skincare and wellness industry can explore incorporating adaptogenic ingredients into their products to offer holistic solutions for stress relief and overall well-being.
- **Functional Food and Beverage:** The functional food and beverage industry can explore the use of functional chews to create convenient and targeted products that support specific health needs like energy and sleep.
- **Nutraceuticals and Supplement:** The nutraceuticals and supplement industry can capitalize on the growing demand for natural energy and sleep solutions by formulating products that contain adaptogens and other natural ingredients.

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