# Co-Branded Wellness Challenges incentifi and Healf Give Employees Incentives to Be Healthy By Kalin Ned | Published 2026-04-13 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/wellness-challenges References: [insider.fitt.co](https://insider.fitt.co/press-release/healf-partners-with-employee-rewards-platform-incentifi-to-power-branded-wellbeing-challenges/)  incentifi — a workplace wellbeing rewards platform that aims to turn healthy behaviours into redeemable value — has partnered with [Healf](https://www.trendhunter.com/trends/healf-experience) — the UK's fastest growing curated wellness marketplace — to offer co-branded wellness challenges. These include run clubs, movement activities, and lifestyle activations inside the incentifi app, with users earning rewards that can be applied toward travel experiences or digital gift cards upon completing qualifying purchases on the Healf website. The incentifi x Healf wellness challenges model requires participants to earn their benefits by actually moving more and engaging with their wellbeing. This, in turn, creates a direct link between positive behaviour and tangible rewards. An employee who receives a generic gym discount code through their employer may never use it, but the same person might be genuinely motivated to join a Healf-branded run club or complete a [movement challenge](https://www.trendhunter.com/trends/zero-missed-workouts) if doing so unlocks rewards that feel earned rather than entitled. Image Credit: incentifi x Healf ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 39% | Activity: 50% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Job Trends](https://www.trendhunter.com/jobtrends) ## Key Themes ### Why This Trend Is Growing - **Gamified Workplace Wellness:** Programs that turn health behaviors into points, levels, and challenges create a pathway for platforms to monetize engagement through partner rewards and premium experiences. - **Co-branded Incentive Ecosystems:** Collaborations between wellbeing apps and curated marketplaces enable joint loyalty systems that fuse brand reach with tangible consumer value. - **Behavior-linked Rewards:** Tying tangible benefits directly to verified physical activity establishes new models for proving value exchange between employers, employees, and retail partners. ### Industries Being Reshaped - **Corporate HR and Benefits:** Employers can leverage earned-reward programs to boost participation metrics and redesign compensation packages around measurable wellbeing outcomes. - **Employee Wellness Platforms:** Wellness-app providers are positioned to expand revenue by integrating marketplace partnerships that convert engagement into redeemable third-party goods and experiences. - **Health and Travel Retail:** Retailers and travel brands stand to capture a motivated audience by accepting activity-earned credits as payment for experiences and curated products. ## Related on Trend Hunter - [Next-Level Corporate Wellness Partnerships](https://www.trendhunter.com/trends/erakulis-app.md) - [Health-Driven Access Tools](https://www.trendhunter.com/trends/fitlock.md) - [Incentive-Based Athletic Challenges](https://www.trendhunter.com/trends/gains-app.md) - [AI Wellness Platforms](https://www.trendhunter.com/trends/wiggl-health.md) - [Collaborative Fitness Challenges](https://www.trendhunter.com/trends/75-hard-together.md) - [Promotional Fitness Incentives](https://www.trendhunter.com/trends/perksfest.md) - [Health Club Education Partnerships](https://www.trendhunter.com/trends/health-club-education.md) - [Gamified Wellness Platforms](https://www.trendhunter.com/trends/healthgame.md) - [Weight Management App Integration](https://www.trendhunter.com/trends/weight-management.md)