# Job-Representing Products Dennis Chen Humorously Describes Jobs Using Well-known Brands By Riley von Niessen | Published 2016-07-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wellknown-brands References: [designtaxi](http://www.designtaxi.com/news/386998/LOL-If-Elements-Of-Ad-Agency-Life-Were-Represented-As-Common-BBQ-Items/) & [denniskchen](http://www.denniskchen.com/) A student from the VCU Brandcenter named Dennis Chen designed a series of images that make use of well-known brands creatively. He replaces the product names with job titles and creates a brutally truthful and comical slogan to go along with each. The images seem to be centered around a summer theme, with many of the items linked to barbecuing and cooling off in the hot weather. Two [Heinz](https://www.trendhunter.com/trends/heinz-ai-ketchup) bottles have the company's name replaced with the title 'Junior Copy Writer' and 'Junior Art Director,' with the words beside reading 'Please Put Us on Everything.' In another he labels a bucket of ice cream with 'Account Execs,' paired with 'Changing the world one calendar invite at a time.' Also included are renditions of well-known brands that comment on certain aspects within the company, with a six-pack of [Stella Artois](https://www.trendhunter.com/trends/steal-artois) representing [Snapchat](https://www.trendhunter.com/trends/heinz-campaign) advertising space, with the luxuriously marketed yet affordable beer going along with the phrase 'Seemingly Expensive' that's written in cursive. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Brand Job Swapping:** Employing popular product brands to represent job titles, providing humorous insights into the life of a job role. - **Satirical Personalized Branding:** Using creative personalized branding to create comical proclamations on companies and their employees from the viewpoint of specific job roles. - **Creative Branding Humor:** Developing creative and humorous brand representation for various industries and job titles. ### Where This Applies - **Advertising Industry:** Innovating humorous branded advertisements that creatively promote a company's advertised roles. - **Marketing Industry:** Creating satirical and comical branding for industries and job titles to promote a unique brand identity for marketing purposes. - **Social Media Industry:** Promoting personalized and creative branding through social media platforms to increase reach and brand recognition. ## Related on Trend Hunter - [Job-Themed Obstacle Courses](https://www.trendhunter.com/trends/jobstacle-course.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Personality-Packed Snack Filters](https://www.trendhunter.com/trends/flavor-filters.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)