# Promotional Tinctures Branding Wellhead Agency That Took a Creative Approach to Employee Gifts By Rebecca Byers | Published 2016-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wellhead-agency References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/01/wellhead-new-year-gift.html) Based in Russia, Wellhead agency took a unique approach to creating unique holiday gifts for each of their employees and clients. The two varieties of alcoholic tinctures were home-brewed by the firm and featured [Cedar Heart](https://www.trendhunter.com/trends/cedars-foods-reserve) bitters and Lemon Mind, a [limoncello](https://www.trendhunter.com/trends/pallini-limoncello). The project was completed by employee Tatyana Zabelina, who designed lively [illustrated labels](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) that include cheerful refrains such as "not for sale, only for soul." Every employee received one of each bottles, with either being delivered inside a vibrant winter mitten. The unique approach to holiday gifting is one that benefits from self-promotion and highlights the creativity and design savvy of the agency. The Wellhead agency is based in Moscow and is known for its dynamic packaging designs. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Customized Employee Gifts:** There is a trend of businesses creating unique and personalized gifts for their employees, which can foster a sense of appreciation and loyalty. - **Home-brewed Alcoholic Beverages:** The trend of companies crafting their own alcoholic tinctures or beverages allows for the creation of unique and personalized products. - **Creative Label Design:** There is a growing trend of companies focusing on innovative and artistic label designs to make their products stand out and engage customers. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunities in this industry lie in creating customized promotional products that showcase creativity and individuality. - **Food and Beverage:** Opportunities in this industry include developing unique and homemade alcoholic beverages to cater to niche markets and stand out from competitors. - **Graphic Design:** The trend of creative label design presents opportunities for graphic designers to create visually captivating and engaging packaging for various products. ## Related on Trend Hunter - [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Artisan-Quality Cream Liqueurs](https://www.trendhunter.com/trends/doc-brown-farm-distillers.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Vodka-Branded Holiday Lines](https://www.trendhunter.com/trends/kinda-ugly-holiday-collection.md) - [Adoration-Themed Gin Packaging](https://www.trendhunter.com/trends/i-love-harris-gin.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md)