# Size-Inclusive Activewear Universal Standard Released 'Game,' a Line of Well-Fitting Activewear By Madison Mackay | Published 2018-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wellfitting-activewear References: [refinery29](http://www.refinery29.com/2018/01/187454/universal-standard-game-atheletic-line) & [universalstandard](https://www.universalstandard.com/collections/game) Size-inclusive clothing brand 'Universal Standard' released its first-ever well-fitting activewear line called 'Game.' Designed to give the perfect fit, design and style for anybody, 'Game' is a high-quality clothing line for all body types to work out in. Offering a bodysuit, t-shirts, tank tops, [high-waisted leggings](https://www.trendhunter.com/trends/spanx-active) and capri leggings, the line's items are made to withstand vigorous activity. Made from a sweat-reducing, [antimicrobial fabric](https://www.trendhunter.com/trends/set-active-unveils-luxform), this workout gear is sweat-proof for any type of workout. This well-fitting activewear line comes in 11 different color combinations, at a reasonable price. Size-inclusive, affordable and reliable, these creations from Universal Standard aim to please the large population of people consistently disappointed by classic activewear by making a line of clothing inclusive of all shapes, sizes and budgets. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Size-inclusive Activewear:** Universal Standard's 'Game' line presents a disruptive innovation opportunity for the activewear industry by catering to all body types and providing a perfect fit. - **Sweat-proof Workout Gear:** The incorporation of sweat-reducing, antimicrobial fabric in Universal Standard's 'Game' line offers a disruptive innovation opportunity for the fitness industry by providing durable and sweat-proof activewear. - **Affordable Activewear:** Universal Standard's 'Game' line addresses an opportunity for disruptive innovation in the fashion industry by offering size-inclusive workout gear at a reasonable price. ### Industries Being Reshaped - **Activewear:** Universal Standard's 'Game' line disrupts the activewear industry by introducing a size-inclusive and well-fitting clothing line suitable for all body types. - **Fitness:** The incorporation of sweat-proof features in Universal Standard's 'Game' line presents a disruptive innovation opportunity for the fitness industry by providing functional workout gear. - **Fashion:** The introduction of Universal Standard's 'Game' line disrupts the fashion industry by offering affordable and size-inclusive workout gear for individuals of all shapes and sizes. ## Related on Trend Hunter - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Modest Influencer-Backed Gymwear](https://www.trendhunter.com/trends/leana-deeb.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Activewear Lounge Ranges](https://www.trendhunter.com/trends/soft-motions-collection.md) - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md)