# Summer-Loving Surf Lookbooks The Wellen Spring 2014 Collection is Bright and Carefree By Farida Helmy | Published 2014-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wellen-spring-2014-collection References: [thecoolector](http://www.thecoolector.com/wellen-apparel/) & [shop.wellensurf](http://shop.wellensurf.com/collections/spring-2014) Get summer-ready and book that trip with the guys that you've been planning all year -- but before you do, make sure you get the right stuff from the Wellen Spring 2014 collection. Made for guys just like you -- the [summer-loving, adventure-searching and surf-crazy](https://www.trendhunter.com/trends/california-summer) -- the Wellen Spring 2014 collection defines the essence of summer and all the hedonistic pleasures that come with it. The uber-cool surf apparel brand is for the seasoned wave riders, the ones that strive for physical activities and for anyone who has a carefree sense of style. Originally founded as a surfboard brand, Wellen slowly morphed into more over the years to include apparel that includes [all types of beachwear](https://www.trendhunter.com/trends/sel-de-mer). So if you're looking for simple, bright tees, [board shorts and vests for summer](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler), then Wellen is your brand. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 95% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Summer-ready Apparel:** Opportunity to disrupt traditional beachwear industry by creating clothing lines that cater to the adventure-seeking, surf-crazy audience. - **Hedonistic Pleasures Branding:** Opportunity to brand products as symbols of summer-loving and carefree lifestyles for those who seek out outdoor activities and adventure. - **Surf-inspired Collections:** Opportunity to create clothing and lifestyle collections around the surfing world for people who have a love for the sport and have an adventurous spirit. ### Who This Affects Most - **Beachwear Industry:** Well-established beachwear retailers can introduce new ranges of clothing and accessories inspired by surfing and the overall beach culture. - **Travel Industry:** Travel agencies can collaborate with surf-inspired brands to create travel packages for people who seek summer adventures focused on surfing and beach activities. - **Outdoor Gear Industry:** Established outdoor gear companies can seek opportunities to expand their product ranges to include surfing-inspired products for summer and beach enthusiasts. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Coastal-Inspired Activewear Launches](https://www.trendhunter.com/trends/set-actives-new-drop.md)