# Beautifying Chocolate Elixirs WelleCo's Evening Elixir is a Hot Chocolate-Flavored Nightcap By Laura McQuarrie | Published 2024-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wellecos-evening-elixir References: [happi](https://www.happi.com/contents/view_breaking-news/2024-01-23/ingestible-beauty-brand-welleco-launches-lsquo-glo/) & [welleco](https://www.welleco.com/products/the-evening-elixir)  WelleCo's Evening Elixir is not just a decadent, comforting [hot chocolate-flavored beverage](https://www.trendhunter.com/trends/renude-reishi-cacao) to enjoy before bed, it's a beautifying wellness innovation that's packed with glow-boosting benefits. This elixir nourishes and supports radiant skin from the inside out, all the while supporting a [restful and relaxing evening](https://www.trendhunter.com/trends/nighttime-supplement). The nutrient-packed nightcap features functional ingredients like magnesium to bolster the nervous system and muscle function, natural Vitamin C sourced from the superfruit acerola to support collagen formation and niacin. There's also a calming botanical blend of passionflower, chamomile, lavender and lemon balm in the glow-boosting beauty elixir to help with mindfully unwinding in the evenings. Best of all, the Evening Elixir is a hot chocolate-flavored treat that comes in at just 13 calories per serving, and it's vegan, dairy-free and gluten-free. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 25% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Glow-boosting Beverages:** WelleCo's Evening Elixir is a beautifying wellness innovation that nourishes and supports radiant skin from within. - **Functional Nightcaps:** The nutrient-packed Evening Elixir features functional ingredients like magnesium and natural Vitamin C to support muscle function and collagen formation. - **Botanical Relaxation Elixirs:** The glow-boosting beauty elixir contains a calming botanical blend, including passionflower, chamomile, lavender, and lemon balm, which helps with mindfully unwinding in the evenings. ### Who This Affects Most - **Wellness:** WelleCo's Evening Elixir demonstrates disruptive innovation opportunities in the wellness industry by combining beauty and relaxation benefits in a functional nightcap. - **Food and Beverage:** The development of glow-boosting beverages like WelleCo's Evening Elixir presents disruptive innovation opportunities in the food and beverage industry by offering functional and healthy alternatives to traditional hot chocolate. - **Personal Care:** The botanical ingredients and nourishing properties of WelleCo's Evening Elixir exemplify disruptive innovation opportunities in the personal care industry, offering a multi-benefit product for skin health and relaxation. ## Related on Trend Hunter - [Functional Cocoa Kits](https://www.trendhunter.com/trends/bliss-miss.md) - [Spoonable Adaptogenic Beauty Chocolates](https://www.trendhunter.com/trends/syren-spreads.md) - [Botanical Bedtime Lattes](https://www.trendhunter.com/trends/sleeptime-superlatte.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mint-cocoa.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix.md) - [Melatonin-Infused Chocolates](https://www.trendhunter.com/trends/zenevo-sleepy-sweet.md) - [Day-to-Night Functional Chocolates](https://www.trendhunter.com/trends/raaka-functional-chocolate.md) - [Glow-Boosting Functional Beverages](https://www.trendhunter.com/trends/functional-elixirs.md)