# Pocket-Sized Wellness Shots Ryde Supports "Wellbeing in One Shot" with Natural Flavors By Laura McQuarrie | Published 2024-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wellbeing-in-one-shot References: [mediaincanada](https://mediaincanada.com/2023/11/14/spotted-ryde-makes-some-noise-in-canadian-debut/) & [ca-en.ryde](https://ca-en.ryde.com/discovery-pack/)  Ryde makes pocket-sized, functional products that are positioned as "Wellbeing in One [Shot](https://www.trendhunter.com/trends/moju-hot-shot)," and each of its three compact creations offers a different benefit based on a desired state. To support its Canadian debut in Toronto, Ryde partnered with Wavemaker, TAXI and 10 Star on an experiential activation at Union Station, a busy downtown hub for commuters. For a few days, the brand offered three "sound showers," each of which immersed passersby in a mood-matching audio experience to match the essence of its [wellness shots](https://www.trendhunter.com/trends/vive-organic) for energy, focus or relaxation. While Ryde Energize is invigorating with a natural tropical flavor, Ryde Focus supports [mental clarity](https://www.trendhunter.com/trends/goodrays-1) with a natural orange flavor and Relax rounds out the trio with a soothing natural raspberry flavor. The brand's Discovery Pack samples all three. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 75% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Wellness Shots:** Opportunity for companies to create pocket-sized, functional products that offer different benefits based on desired states of being. - **Experiential Activations:** Brands can partner with experiential agencies to create immersive and mood-matching experiences that engage consumers. - **Discovery Packs:** Companies can offer sampler packs that allow consumers to try different product variants in one package. ### Who This Affects Most - **Functional Beverages:** Opportunity for the functional beverage industry to develop pocket-sized products with natural flavors that target specific wellness benefits. - **Experiential Marketing:** Brands can utilize immersive experiential marketing in the wellness industry to connect with consumers on a deeper level. - **Sampler Pack Manufacturing:** Opportunity for companies in the packaging industry to produce sampler packs that showcase a variety of product offerings. ## Related on Trend Hunter - [Functional Wellness Shots](https://www.trendhunter.com/trends/ryde-supplements.md) - [Functional Shot Brand Campaigns](https://www.trendhunter.com/trends/ryde-x-heidi-montag.md) - [Synergistic Health Shots](https://www.trendhunter.com/trends/romr.md) - [Functional Functional Health Shots](https://www.trendhunter.com/trends/functional-health-shot.md) - [Targeted Health Elixirs](https://www.trendhunter.com/trends/health-elixirs.md) - [RTD Wellness Teas](https://www.trendhunter.com/trends/ryl-company.md) - [Powerful Wellness Shot Lines](https://www.trendhunter.com/trends/wellness-shot1.md) - [Functional Energy Drinks](https://www.trendhunter.com/trends/ryse-energy.md) - [Wellness-Boosting Beauty Shots](https://www.trendhunter.com/trends/beauty-shot.md)