# Hair Care Product Expansions Wella Professionals Launches Two New Products for Effortless Haircare By Georgia Wray Norsten | Published 2025-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wella-professionals References: [wella](https://www.wella.com/professional/en-US/home?1234)  [Wella Professionals](https://www.trendhunter.com/trends/ultimate-smooth) just dropped two must-have additions to your haircare arsenal: the 'Ultimate Smooth Collection' and the 'Ultimate Repair Night Serum' -- both designed to simplify your routine while delivering pro-level results. First up, the Ultimate Smooth Collection is a full regimen built to tackle frizz and dryness head-on. Infused with squalane (from sugar cane) and omega-9, this four-step lineup -- shampoo, conditioner, mask, and miracle oil serum -- promises 96 hours of frizz control and hair that feels up to 85% smoother. Bonus: the miracle oil serum also shields against heat and UV, making it a one-stop styling hero. For those who love a good overnight transformation, the new 'Ultimate Repair Night Serum' works while you sleep. Powered by AHA and omega-9, it strengthens from within and restores the hair’s outer barrier for visibly healthier, more hydrated strands by morning. Perfect for all hair types—including curls—it’s a lightweight, no-fuss fix for tired, stressed hair. Both lines are now available at [Shopper’s Drug Mart](https://www.trendhunter.com/trends/selftan-tinted-mousse) and [Amazon.ca](https://www.trendhunter.com/trends/magic-serum). Image Credit: Wella Professionals ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 88% | Activity: 89% | Freshness: 38% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Overnight Haircare Solutions:** The growing popularity of overnight haircare products, like the Ultimate Repair Night Serum, highlights consumers' desire for time-efficient beauty routines. - **Multi-functional Haircare Products:** The integration of protective features like UV and heat shielding in the Ultimate Smooth Collection signifies a shift towards multi-functional haircare solutions. - **Sugar Cane-derived Ingredients:** The use of sugar cane-derived squalane in hair products exemplifies a trend in incorporating natural and sustainable ingredients into beauty formulations. ### Where This Applies - **Beauty and Personal Care:** Innovations in haircare, such as the new Wella Professionals collections, provide opportunities for brands to cater to consumers seeking professional quality results at home. - **Natural and Organic Products:** The inclusion of natural ingredients like squalane in haircare products reflects an industry shift aiming to meet growing consumer demand for eco-friendly and sustainable beauty options. - **E-commerce Platforms:** With products being readily available on platforms like Amazon, the haircare industry is increasingly leveraging online retail to reach a broader audience. ## Related on Trend Hunter - [Ultra Smoothing Hair Lines](https://www.trendhunter.com/trends/ultimate-smooth.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md) - [Elevated Haircare Product Launches](https://www.trendhunter.com/trends/monday-haircare.md) - [Breakthrough Hair Strengthening Lines](https://www.trendhunter.com/trends/dove-intensive-repair-collection.md) - [Kintsugi-Inspired Hair Serums](https://www.trendhunter.com/trends/ultimate-reset-overnight-care-serum.md) - [Repairing Hair Care Systems](https://www.trendhunter.com/trends/amla-oil-bond-repair.md) - [Frizz-Reducing Hair Serums](https://www.trendhunter.com/trends/magic-serum.md) - [Hair Styling Line Expansions](https://www.trendhunter.com/trends/nexxus-styling-line.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md)