# Seasonal Hair Advertisements The Wella Haircare Ad Changes With the Seasons By Chalaine Mantha | Published 2011-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wella-haircare-ad References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/01/wella-haircare-brunette-blonde-black-redhead/) & [draftfcb](http://www.draftfcb.com/home.aspx) The [Wella](https://www.trendhunter.com/trends/alanah-jewell) [Haircare](https://www.trendhunter.com/trends/its-a-10-haircare) ad features four illustrated models with very busy hair. Blonde, brunette, red and black hairdos are filled with pedestrians doing their business, with each hair color representing a different season. The Wella Haircare ad illustrates the brunette's season as summer, the blonde's as autumn, the redhead as springtime and the black-haired lady as winter. Check out the different activities that are featured throughout each print and get a feel for all four seasons. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 18% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Illustrated Hair Advertisements:** Opportunity to create innovative and eye-catching haircare advertisements using illustrations. - **Seasonal Representation in Advertising:** Chance to incorporate seasonal themes and colors in advertising campaigns to engage consumers. - **Hair Color Symbolism in Marketing:** Potential to utilize different hair colors as symbols to convey specific meanings or associations in marketing materials. ### Who This Affects Most - **Haircare Products:** Disruptive innovation opportunity to develop haircare products specifically tailored for different seasons and hair colors. - **Advertising and Marketing:** Innovative potential to create advertising campaigns that showcase seasonal variations using hair as a storytelling element. - **Illustration and Design:** Opportunity to collaborate with haircare brands to create visually appealing and thematic illustrations for their advertisements. ## Related on Trend Hunter - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Seasonal Haircare Kits](https://www.trendhunter.com/trends/aveda-canada.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Hair Hotline Campaigns](https://www.trendhunter.com/trends/john-frieda-hot-hair-hotline.md)