# Pregnancy-Safe Beauty Campaigns Well People Spotlighted Clean Products for Mother's Day & Beyond By Laura McQuarrie | Published 2025-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/well-people-pregnancy-safe References: [businesswire](https://www.businesswire.com/news/home/20250509087765/en/Well-People-Launches-Mothers-Day-Campaign-Celebrating-Pregnancy-Friendly-Beauty-for-New-Expecting-Mothers) & [wellpeople](https://www.wellpeople.com/)  For Mother's Day, Well People spoke to new and expecting moms with a social media campaign spotlighting the “Pregnancy-Friendly” designation across its whole product lineup. "Our pregnancy-friendly claim empowers expecting moms to feel confident that they’re caring for their skin with plant-powered and effective products during such a pivotal stage in life," said Dr. Renée Snyder, Well People co-founder and board-certified dermatologist. Expecting mothers often scrutinize everything they put on their bodies, which frequently leads to thoughtful discoveries and a deeper commitment to choosing safer, more nurturing topical products. In curated bundles like the Glowing Mama Makeup Set and the Nurtured Skincare Set, customers will find products that support self-care rituals without compromise. Beyond its commitment to Pregnancy-Friendly products, Well People will be donating $10,000 to Every Mother Counts. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 30% | Activity: 38% | Freshness: 41% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clean Beauty Initiatives:** The rise of clean beauty campaigns highlights a shift toward safer, plant-powered products, particularly appealing to health-conscious consumers. - **Pregnancy-friendly Skincare:** An increasing focus on pregnancy-safe designations is fostering innovation in skincare products that adopt non-toxic, nurturing ingredients. - **Social Media Advocacy:** Leveraging social media to promote cause-led campaigns is becoming a key strategy for brands to engage and resonate with target demographics. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty industry is innovating by creating product lines that cater specifically to the unique needs of pregnant consumers seeking safe and effective solutions. - **Health and Wellness:** As more consumers prioritize their health, wellness brands are developing expanded product ranges that emphasize beneficial properties for expectant mothers. - **Social Impact Organizations:** Supporting charitable causes while promoting brand values is inspiring partnerships between businesses and social impact organizations. ## Related on Trend Hunter - [Pregnancy-Safe Active Skincare](https://www.trendhunter.com/trends/skn-to-skn.md) - [Affordable Pregnancy-Friendly Kits](https://www.trendhunter.com/trends/the-honest-company1.md) - [Baby-Friendly Skincare Sets](https://www.trendhunter.com/trends/mother-baby.md) - [Mother-Specific Self-Care Kits](https://www.trendhunter.com/trends/selfcare-gift-kit.md) - [Mom-Approved Skincare Lines](https://www.trendhunter.com/trends/bubble-1.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Clean Transparent Baby Care](https://www.trendhunter.com/trends/clearforme.md) - [Baby-Safe Skincare Creams](https://www.trendhunter.com/trends/elave-new-baby.md) - [Sleep-Supporting Pregnancy Boxes](https://www.trendhunter.com/trends/sleep-support-package.md)