# Wellness Brand Podcasts Saje's 'Well Now' Shares Conversations with Doctors, Healers and Experts By Laura McQuarrie | Published 2018-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/well-now References: [saje](http://saje.com/ca/podcast.html) 'Well Now' is the name of an all-new podcast from [Saje Wellness](https://www.trendhunter.com/trends/saje-natural-wellness-1), a company that produces its own line of [essential oils and other all-natural products](https://www.trendhunter.com/trends/serene-herbs) for the health-conscious consumer. The wellness-focused podcast aims to uncover "the hidden side of health" through a series of conversations with doctors, healers and leaders in the field of well-being. Although the podcast offers an exploration of different kinds of treatments and the causes of diseases, Saje Wellness notes that "Well Now is never prescriptive and always empathetic." The first episode of the podcast, I Feel it in My Bones, features a discussion on chronic pain and inflammation. Following the rise of a few [viral podcasts](https://www.trendhunter.com/trends/go-wild-podcast), a number of brands have started up their own podcasts centered around everything from innovation and sustainability in business to entertainment. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Branded Podcasts:** Brands are starting their own podcasts to engage with their target audience and build brand loyalty. - **Wellness Conversations:** Podcasts focused on wellness are becoming popular, offering insights from doctors, healers, and experts in the field. - **Empathetic Health Content:** Wellness podcasts aim to provide informative content without being prescriptive, focusing on empathy and understanding. ### Who This Affects Most - **Wellness:** The wellness industry can leverage podcasts to educate and engage with their audience, sharing insights and expertise. - **Branding:** Podcasts are a great branding tool for companies to showcase their expertise, values, and connect with their target market. - **Media and Entertainment:** The rise of branded podcasts offers new opportunities for media and entertainment companies to create engaging and informative content. ## Related on Trend Hunter - [Sexual Wellness Product Launches](https://www.trendhunter.com/trends/head-south-radio.md) - [Women-Focused Wellness Communities](https://www.trendhunter.com/trends/genwell.md) - [Cannabis-Powered Wellness Solutions](https://www.trendhunter.com/trends/dr-norms-wellness.md) - [Wellness Discovery Platforms](https://www.trendhunter.com/trends/wellness-discovery-platform.md) - [Multi-Use Wellness Lineups](https://www.trendhunter.com/trends/saje-natural-wellness-1.md) - [Sense-Activating Wellness Product Lines](https://www.trendhunter.com/trends/cleste-wellness.md) - [Consumer-Led Wellness Platforms](https://www.trendhunter.com/trends/grove-wellness.md) - [Auditory Healing Episodes](https://www.trendhunter.com/trends/higher-frequencies.md) - [Women's Wellness Platforms](https://www.trendhunter.com/trends/embodiment.md)