# Ready-to-Drink Vodka Refreshments The Well Infused Drinks are Certified Organic By Michael Hemsworth | Published 2020-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/well-infused References: [bevnet](https://www.bevnet.com/news/spirits/2020/well-launches-sparkling-vodka-beverage/) & [drinkwell](http://drinkwell.ca) The Well Infused canned cocktails have been introduced as a libation for consumers that will satisfy their increasing demand for high-quality alcohol products made with premium ingredients. The drinks are positioned as Canada's first organic vodka beverage that's made with fresh components, which makes them ideal for those seeking out a clean drinking option. The drinks come in a variety of different flavor options and are all made with freshly prepared flavors instead of "natural flavors," which are loosely defined by the Canadian Food Inspection Agency. The Well Infused canned cocktails aim to deliver consumers a premium libation option that doesn't skimp on flavor to make them a standout winner amidst the other vodka soda and seltzer options on the market. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Organic Alcohol Products:** Creating organic alcohol products made with premium ingredients to meet the increasing demand for clean drinking options. - **Freshly Prepared Flavors:** Using freshly prepared flavors instead of loosely defined 'natural flavors' to provide a standout drinking experience. - **Canned Cocktails:** Introducing convenient and ready-to-drink canned cocktails as a popular libation option for consumers. ### Who This Affects Most - **Craft Alcohol Industry:** Embracing the opportunity to produce craft alcohol products made with organic and premium ingredients. - **Beverage Packaging Industry:** Providing innovative and eco-friendly packaging solutions for canned cocktails that appeal to discerning consumers. - **Ready-to-drink Market:** Capturing the growing demand for convenient and high-quality ready-to-drink libations in the alcohol market. ## Related on Trend Hunter - [Botanical Vodka Seltzers](https://www.trendhunter.com/trends/plant-botanical.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Organic Cocktail-Inspired Drinks](https://www.trendhunter.com/trends/cocktailinspired-drinks.md) - [Organic Vodka Sodas](https://www.trendhunter.com/trends/goldling.md) - [Premium Vodka Cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [High-ABV Premium Cocktails](https://www.trendhunter.com/trends/avenue-8.md) - [Organic Tequila Seltzers](https://www.trendhunter.com/trends/damn-right-cocktails.md)