# Pivoting Co-Living Lodging The WeLive Hotel Now Offers Nightly Stays in Manhattan By Meghan Young | Published 2016-06-07 | World Source: Trend Hunter, https://www.trendhunter.com/trends/welive-hotel References: [fastcompany](http://www.fastcompany.com/3060537/wework-quietly-opens-hotel-rooms-in-new-york-city) & [welive](http://welive.com) The WeLive Hotel isn't a typical hotel. In fact, it's a set of lodging that essentially expands the use of the space from its original [communal living concept](https://www.trendhunter.com/trends/barrington1503). Created by [WeWork](https://www.trendhunter.com/trends/rental-housing-startup) and recently unveiled earlier this year, the WeLive Hotel now allows people to enjoy [nightly stays](https://www.trendhunter.com/trends/mason-fifth-westbourne-park), making the business model much more versatile and (hopefully) more lucrative. Both "studio plus" apartments with two beds and rooms with four beds are available at the WeLive Hotel. Since the building is already designated for hotel use in the New York burough of Manhattan, it's not an issue for the company to pivot in this way. With 39 rooms in total, this is a great way to expose guests to the unique inner workings of the business in general. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 42% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### What's Driving This Trend - **Flexible Co-living:** Creating flexible co-living spaces that can transition between short-term stays and long-term living provides a disruptive innovation opportunity for the hospitality industry. - **Versatile Lodging:** Transforming existing lodging spaces to accommodate different types of travelers, such as offering both private and shared rooms, opens up disruptive innovation opportunities in the hotel industry. - **Experiential Hospitality:** Introducing hotels that offer unique experiences beyond traditional accommodations, like the WeLive Hotel, presents disruptive innovation opportunities in the hospitality market. ### Who This Affects Most - **Hospitality:** The hospitality industry can explore how to leverage co-living spaces and versatile lodging to create new revenue streams and attract a wider range of customers. - **Real Estate:** Incorporating flexible co-living concepts into real estate planning and development allows for disruptive innovation in the residential and commercial property sectors. - **Shared Accommodation:** The shared accommodation industry can adopt a more experiential approach by offering unique communal living experiences that cater to both short-term and long-term guests. ## Related on Trend Hunter - [Flexible Coliving Platforms](https://www.trendhunter.com/trends/coliving-platform.md) - [Single-Room Rental Services](https://www.trendhunter.com/trends/airbnb-rooms.md) - [Connective Remote Work Experiences](https://www.trendhunter.com/trends/open-studio1.md) - [Connective Economic Travel](https://www.trendhunter.com/trends/swapper.md) - [Sleep-Focused Hotel Offerings](https://www.trendhunter.com/trends/equinox-sleep-lab.md) - [Sleep-Focused Hotel Rooms](https://www.trendhunter.com/trends/sleep-lab-rooms.md) - [Modern Apartment Hotel Concepts](https://www.trendhunter.com/trends/bob-w-stockholm.md) - [Self-Service Contemporary Hotels](https://www.trendhunter.com/trends/mmnt-berlin-lab.md) - [Innovative Metaverse Hotels](https://www.trendhunter.com/trends/metaverse-hotel.md)