# Immersive Summertime Wine Campaigns
The Welcome to the Creek Campaign is from Jacob's Creek

By Michael Hemsworth | Published 2026-07-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/welcome-to-the-creek-campaign
References: [c-talk](https://c-talk.co.uk/jacobs-creek-summer-campaign) & [jacobscreek](https://jacobscreek.com/)

![Immersive Summertime Wine Campaigns](https://cdn.trendhunterstatic.com/thumbs/620/welcome-to-the-creek-campaign.jpeg)

The Welcome to the Creek campaign from Jacob's Creek is making its debut in the UK in celebration of the summertime and the wine brand's refreshed range of offerings. The campaign will cover TV, streaming, digital, outdoor, retail and more to deliver an immersive summer-themed focus that spotlights some of the brand's new wine varieties. This includes wines that embrace descriptors to help shoppers more easily decided on a particular variety including Zesty & Fresh, Vibrant & Fruity, Refreshing & Lively and Juicy & Smooth.

The Welcome to the Creek campaign from Jacob's Creek will also feature in-store activations and sampling to accelerate consumer uptake during the prime summertime months. The campaign also focuses on inclusivity by creating a familial approach that draws in consumers seeking community.