# Patriotic Welcome Kits Plastic Mobile Sent US Start-Ups a "Starter Pack" of Canadian Goods By Laura McQuarrie | Published 2016-09-03 | World Source: Trend Hunter, https://www.trendhunter.com/trends/welcome-kits References: [marketingmag](http://www.marketingmag.ca/advertising/plastic-mobile-sends-u-s-startups-a-canada-starter-pack-181971) & [plasticmobile](http://www.plasticmobile.com/) Several US-based start-ups have been receiving Canadian-themed welcome kits from Plastic Mobile as a means to give them a taste of what the country has to offer. These [Canadiana](https://www.trendhunter.com/trends/grizzly-bar) welcome kits include items like bags of Tim Hotron's coffee, maple syrup, poutine gravy mixes and Drake’s newest album and a framed photograph of Prime Minister Justin Trudeau. Since the race of this year's upcoming United States presidential election has been particularly controversial, many Americans have been threatening to make the move north to Canada should Donald Trump be elected into power. As such, Plastic Mobile and others like [Spotify](https://www.trendhunter.com/trends/pizza-pizza-2), [Air Canada](https://www.trendhunter.com/trends/air-canada-introduced) and Sortable have been quick to play into this idea with unique promotional campaigns. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Promotional Kits:** Creating unique promotional kits that reflect a specific theme or location can create a memorable brand experience. - **National Pride:** Capitalizing on people's patriotism by offering themed products and experiences can be a successful marketing strategy. - **Controversial Events:** Leveraging controversial events, such as elections, to create relevant and timely marketing campaigns can generate attention and engagement. ### Where This Applies - **Marketing and Advertising:** Companies in the marketing and advertising industry can offer creative solutions and ideas for unique promotional campaigns. - **Tourism and Hospitality:** Companies in the tourism and hospitality industry can create themed experiences and packages to attract customers. - **E-commerce and Retail:** E-commerce and retail companies can partner with brands to curate and sell themed products or create their own promotional kits. ## Related on Trend Hunter - [Illustrated Patriotic Product Lineups](https://www.trendhunter.com/trends/limitededition-drinkware.md) - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md) - [Reimbursed Brunch Dates](https://www.trendhunter.com/trends/maple-mate.md) - [Canada-Inspired Maple Lattes](https://www.trendhunter.com/trends/iced-maple-latte.md) - [Canadian Tourism Campaigns](https://www.trendhunter.com/trends/caleb-simpson.md) - [Coffee Brand-Themed Beach Products](https://www.trendhunter.com/trends/tim-hortons-summer-road-trip-collection.md) - [Multisensory French Fry Pop-Ups](https://www.trendhunter.com/trends/mccain-happy-frydays-cafe.md) - [Canadiana QSR Donuts](https://www.trendhunter.com/trends/canadiana-donut-menu.md) - [Limited-Edition Patriotic Fragrances](https://www.trendhunter.com/trends/eau-america.md)