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# Super Fruit-Infused Prepackaged Treats
The Welch's Superfruit Mix Fruit Snacks are Gluten-Free

By Michael Hemsworth | Published 2018-07-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/welchs-superfruit-mix
References: [foodbev](https://www.foodbev.com/news/welchs-unveils-superfruit-mix-line-with-fruit-as-main-ingredient/) & [welchsfruitsnacks](http://www.welchsfruitsnacks.com)

The Welch's Superfruit Mix Fruit Snacks have been unveiled by the brand as its latest lineup of offerings that will provide consumers with a way to enjoy premium flavors and ingredients in a convenient format.

The snacks are made with real fruit juice that is sourced from super fruits such as acai, blueberry, pomegranate, passionfruit and much more to enhance the overall health benefits of the snacks. The treats all contain 100% of the daily recommended intake of vitamin C along with sizable doses of vitamins A and E.

The Welch's Superfruit Mix Fruit Snacks are a gluten-free snack that are free of artificial preservatives and colors, and are also fat-free to make them a better treat option for consumers of all ages to enjoy.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 33% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Superfruit-infused Snacks:** More snacks infused with superfruits will be developed to cater to the growing demand for healthier snack options.
- **Clean Label Snacks:** Consumers are demanding cleaner, more natural snacks and this trend will continue to disrupt the snack industry.
- **Convenience Snacking:** Convenient and on-the-go snack options will continue to be a disruptive innovation opportunity.

### Industries Being Reshaped

- **Snack Industry:** The snack industry will need to continue innovating with healthier and more convenient snack options to adapt to evolving consumer preferences.
- **Health Food Industry:** The demand for healthier snack options infused with superfruits creates opportunities for the health food industry to expand their offerings.
- **Gluten-free Industry:** In response to growing demand, more gluten-free snack options with cleaner labels and natural ingredients will be developed.

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