# Real-Ingredient Crustless Sandwiches Welch's Real PB&Js Were Made to Satisfy Larger Appetites By Laura McQuarrie | Published 2026-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/welchs-real-pbjs References: [prnewswire](https://www.prnewswire.com/news-releases/welchs-introduces-new-real-pbjs-to-the-freezer-aisle-302823863.html) & [welchsrealpbjs](https://www.welchsrealpbjs.com/)  Although it may seem like portion sizes are getting smaller, traditional portion sizes weren't cutting it for younger adults, prompting [Welch's Real PB&Js](https://www.trendhunter.com/trends/welchs-absolute-fruitfuls), a new line of [crustless sandwiches](https://www.trendhunter.com/trends/rudis-rocky-mountain-bakery) made for larger appetites. "When we asked what consumers would want from a PB&J if we were creating it today, the answer was surprisingly simple," said Andrew Hartshorn, Chief Brand and Innovation Officer at Welch's. "They wanted a bigger sandwich for bigger appetites, one that actually fills them up." These real-ingredient sandwiches aren't just 50% bigger than the leading national brand's two-ounce sandwich, they're also packed with [12 grams of protein](https://www.trendhunter.com/trends/jam-packd), plus fiber, to support satiety in classic flavors like Concord Grape Jelly, Strawberry Jam and an all-new Mixed Fruit spread inspired by Welch's Fruit Snacks. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 62% | Activity: 74% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Larger Snack Portions:** Growing demand for more filling handheld foods creates white space for brands to reframe snacks as satisfying mini-meals for young adult consumers. - **Real-ingredient Convenience:** Ingredient transparency in frozen and packaged sandwiches signals opportunities for convenience foods that balance nostalgia, simplicity and perceived quality. - **Protein-enhanced Comfort Foods:** Classic childhood favorites with added protein and fiber reflect a shift toward functional indulgence that supports satiety without sacrificing familiarity. ### Sectors Adopting This - **Frozen Foods:** The frozen aisle is evolving with upgraded, ready-to-eat formats that combine portion expansion, nutrition cues and nostalgic flavor appeal. - **Packaged Snacks:** Snack brands can find growth in products that blur the line between treat and meal through bigger servings and more substantial nutrition profiles. - **Youth Food Marketing:** Younger adult eating habits are shaping product development around convenience, fullness and familiar flavors adapted for modern appetites. ## Related on Trend Hunter - [Nutty Crustless Berry Sandwiches](https://www.trendhunter.com/trends/uncrustables-peanut-butter-mixed-berry.md) - [Re-Energized Snack Campaigns](https://www.trendhunter.com/trends/speakie-snackie-campaign.md) - [Fridge-Friendly Crustless Sandwiches](https://www.trendhunter.com/trends/uncrustables-fridge-friendly.md) - [Savory Mess-Free Prepackaged Sandwiches](https://www.trendhunter.com/trends/uncrustables.md) - [Protein-Rich Pocket-Style Sandwiches](https://www.trendhunter.com/trends/uncrustables-burstin-blueberry.md) - [Crustless Protein Sandwiches](https://www.trendhunter.com/trends/higher-protein-pbjs.md) - [Sealed Thaw-and-Eat Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-handhelds.md) - [Crustless Berry Sandwiches](https://www.trendhunter.com/trends/peanut-butter-and-raspberry-spread.md) - [Crustless Pepperoni Sandwiches](https://www.trendhunter.com/trends/pepperoni-sandwich.md)