# Hard Juice Cocktails Welch’s Craft Cocktails are Made with Real Fruit Juice and Vodka By Laura McQuarrie | Published 2024-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/welchs-craft-cocktails References: [bottleraiders](https://bottleraiders.com/ready-to-drink/welchs-craft-cocktails/) & [welchscraftcocktails](https://www.welchscraftcocktails.com/)  Childhood-favorite juice brand Welch's launched [Welch’s Craft Cocktails](https://www.trendhunter.com/trends/welchs-zero) in collaboration with Oklahoma-based [Coop Ale Works](https://www.trendhunter.com/trends/flagship-light-lagers), offering refreshments made with real fruit juice at 5.9% ABV. The canned range includes Vodka Cranberry, Vodka Transfusion and Watermelon Mule varieties, tapping into the demand for hard juice cocktails. “These products were developed to elevate the experience of ready-to-drink cocktails by using real fruit juices and ingredients that today’s consumers are looking for,” Ryan Stump, [Coop Beverage Works’](https://www.trendhunter.com/trends/sonic-hard-southern-sweet-tea) VP of business operations told Food & Wine, “Whether these drinks are being enjoyed at dinner parties, out on the golf course, or after a long day at work, Welch’s Craft Cocktails deliver a refreshing experience with quality ingredients.” Soon, the Welch’s Craft Cocktails lineup will expand to include a fourth flavor, Passion Fruit Mojito, made with grain-neutral spirits. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 80% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Real-fruit-infused Alcohol:** The inclusion of real fruit juice in alcoholic beverages appeals to those seeking a more natural and flavorful drinking experience. - **Ready-to-drink Cocktails:** Convenience-focused drinkers are drawn to canned cocktails that offer the sophistication of mixed drinks without the need for preparation. - **Collaborative Beverage Creation:** Partnerships between established juice brands and craft breweries provide innovative products that bridge gaps between traditional and modern beverage markets. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverages industry evolves with the introduction of fruit-infused spirits that cater to both casual and discerning drinkers. - **Ready-to-drink Market:** Growth in the ready-to-drink market is fueled by the demand for quality, on-the-go alcoholic beverages that require no mixology skills. - **Juice Manufacturing:** Juice manufacturers can capitalize on their existing brand equity by branching out into the alcoholic beverage sector, merging health-conscious ingredients with alcohol. ## Related on Trend Hunter - [Tropical Shelf-Stable Juice Cocktails](https://www.trendhunter.com/trends/welchs-juice-cocktails.md) - [Freshly Squeezed Fruit Cocktails](https://www.trendhunter.com/trends/craftwell-cocktails.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md) - [Juicy Vodka Cocktails](https://www.trendhunter.com/trends/holla-spirits-rtd.md) - [Canned Hard Juices](https://www.trendhunter.com/trends/wild-nectar-hard-juice.md) - [IPA-Style Hard Seltzers](https://www.trendhunter.com/trends/juicy-hazy-hoppy.md) - [High-ABV Hard Juices](https://www.trendhunter.com/trends/hard-juices.md) - [Grape-Infused Vodka Cocktails](https://www.trendhunter.com/trends/grapeinfused-vodka-cocktail.md) - [Bubble-Free Hard Juices](https://www.trendhunter.com/trends/just-hard-squeezed.md)