# Hybrid AI Finance Apps The Wela App is Geared Toward Millennials and Young Families By Joey Haar | Published 2018-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wela-app References: [getwela](https://getwela.com/) As the Millennial cohort ages, the ability to manage finances becomes more and more important, and the Wela app is a tool aiming to help in that regard. But rather than relegating money management to purely automated robotic interfaces, the Wela app combines AI with [financial advice from real human advisors](https://www.trendhunter.com/trends/financial-advisors), combining a personal touch with the speed and efficiency of smart algorithms. One of Wela's most popular new features is 'Benjamin', a [chatbot](https://www.trendhunter.com/trends/coachbot) that augments the services of Wela's advisors by allowing users to ask pressing financial questions and receive personalized answers on the spot. Benjamin analyzes users' [daily, weekly, and monthly spending habits](https://www.trendhunter.com/trends/spend-wisely), tracked via AI, to customize its answers and give the best information possible. Financial advice packaged in a free mobile app shows the importance of appealing to generational needs through a language that they understand. Millennials are the first digital natives, so it only makes sense that they'd look to financial information not in an office but through their smartphones. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Why This Trend Is Growing - **Hybrid AI Apps:** Combining AI and human expertise offers personalized and efficient user experiences. - **Chatbot Assistance:** Using chatbots for financial advice provides faster and more accessible services. - **Mobile Financial Management:** Developing mobile finance apps that appeal to generational needs, especially targeting millennials, is a growing market opportunity. ### Industries Being Reshaped - **Finance and Banking:** Integrating AI and chatbots into financial institutions and services can improve customer experience and provide more efficient services. - **Technology and Software Development:** Developing and integrating AI and chatbots into applications can improve user acceptance and market growth. - **Personalized Advisory Services:** Offering personalized financial advice through hybrid AI systems and chatbots can disrupt traditional advisory services and reach a wider audience, particularly for millennials. ## Related on Trend Hunter - [AI Financial Wellness Apps](https://www.trendhunter.com/trends/ai-fincheck.md) - [Millennial-Minded Investment Apps](https://www.trendhunter.com/trends/millennialminded-investment-app.md) - [AI-Fueled Finance Apps](https://www.trendhunter.com/trends/aifueled-finance-apps.md) - [AI Personal Finance Tools](https://www.trendhunter.com/trends/personal-finance.md) - [AI Wealth Management](https://www.trendhunter.com/trends/wealthassistant.md) - [Disruptive AI-Finance Chatbots](https://www.trendhunter.com/trends/origin-financial.md) - [AI-Powered Budgeting Tools](https://www.trendhunter.com/trends/moneta-lend.md) - [AI-Powered Financial Advisors](https://www.trendhunter.com/trends/portfoliopilot.md) - [AI-Powered Finance Tools](https://www.trendhunter.com/trends/myfi.md)