# Instant-Dry Antiperspirants Secret's Weightless Dry Spray Collection Launches in Time for Spring By Elena Rahman | Published 2022-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/weightless-dry-spray-collection References: [happi](https://www.happi.com/contents/view_breaking-news/2022-03-16/secret-deodorant-launches-new-weightless-dry-spray-47604/) & [secret](https://secret.com/en-us/shop/antiperspirant-dry-spray) The Weightless Dry Spray Collection by [Secret](https://www.trendhunter.com/trends/secret-whole-body-deodorant) launches in time for spring and summer to help consumers manage perspiration throughout the warmer months. The collection offers both antiperspirant and aluminum-free deodorant options available at retailers nationwide. Moreover, the formulas bost a fast-acting and instantly drying antiperspirant. The product provides 46-hour sweat and odor protection. However, the aluminum-free deodorant formula provides up to 24 hours of odor protection. Both formulas are designed with freshness-on-demand technology. In addition, the products arrive in a new ergonomic-grip bottle. It features a narrow spray pattern that dispenses less cloud and puts more product where needed. The [antiperspirant and deodorants](https://www.trendhunter.com/trends/the-underarm-antiperspirant) are available in four fresh scents, including Wild Rose, Vanilla, White Peach, and Waterlily. Image Credit: Secret ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 23% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Instant-dry Technology:** Opportunities for further innovation in instant-dry technology could lead to new products with enhanced performance and consumer appeal. - **Aluminum-free Deodorants:** The increasing demand for aluminum-free deodorants presents opportunities to develop new, natural alternatives with comparable effectiveness and convenience. - **Freshness-on-demand:** The incorporation of freshness-on-demand technology in personal care products is a potentially disruptive innovation that could lead to increased demand and market share. ### Sectors Adopting This - **Personal Care:** The personal care industry could explore the use of Instant-Dry Technology and Freshness-On-Demand in new products to meet evolving consumer preferences. - **Health and Wellness:** The increasing demand for natural, aluminum-free deodorants presents opportunities for the health and wellness industry to develop and market products catering to this trend. - **Retail:** The launch of Secret's new Weightless Dry Spray Collection highlights the potential of the personal care market, making it an attractive industry for retailers to invest in. ## Related on Trend Hunter - [Aluminum-Free Body Deodorants](https://www.trendhunter.com/trends/secret-whole-body-deodorant.md) - [Summery Strawberry-Scented Cosmetics](https://www.trendhunter.com/trends/olay-body-and-secret-deodorant.md) - [Mood-Enhancing Deodorants](https://www.trendhunter.com/trends/soft-dri-aluminumfree-deodorant.md) - [Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deo.md) - [Effective Heavy Sweating Cosmetics](https://www.trendhunter.com/trends/dove-mencare-maximum-protection.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md) - [Deodorizing pH-Balanced Body Washes](https://www.trendhunter.com/trends/deodorizing-body-wash.md) - [Odor Adaptable Deodorants](https://www.trendhunter.com/trends/affordable-wholebody-deodorant.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md)