# Nearly Weightless Denim DUER Launched the World's Lightest Denim for Comfort and Performance By Grace Mahas | Published 2019-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/weightless-denim References: [gearpatrol](https://gearpatrol.com/2019/05/29/duer-weightless-denim/) & [duer](https://duer.ca/?gclid=EAIaIQobChMIjtTuuPPD4gIVAZ7ACh05gQZyEAAYASAAEgI7zfD_BwE) DUER has launched a new Weightless Denim, perfect for those looking to have comfortable and unrestricted denim. The jeans weigh in at only 6 ounces, with their sleek design making them ideal for [travel and adventure](https://www.trendhunter.com/trends/lake-geneva-series). The Weightless Denim comes in two styles for SS19: the Weightless Denim Beachcomber, and the Weightless Denim Straight Leg. The former offers a [slim-fit silhouette](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim) with sleek lines, while the latter is a traditional, straight-legged jean. The stretchy, light denim has anti-microbial properties, in addition to having a temperature control feature. The DUER Weightless Denim is a durable, stylish, and comfortable jean. With [performance denim](https://www.trendhunter.com/trends/lee-x) on the rise, DUER's new weightless denim will be a hit with many consumers. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Performance Denim:** The rise of performance denim presents opportunities for innovative and durable fabrics that combine style and functionality. - **Anti-microbial Clothing:** The demand for clothing with anti-microbial properties opens up possibilities for creating garments that offer hygienic benefits and minimize odor. - **Temperature Control Textiles:** The development of textiles with temperature control features creates room for creating garments that adapt to changing weather conditions. ### Sectors Adopting This - **Apparel:** The apparel industry can explore the production of lightweight and comfortable denim that caters to consumers looking for unrestricted movement. - **Travel and Adventure:** The travel and adventure industry can integrate Weightless Denim as part of their product offerings, providing customers with apparel that is versatile, stylish, and suitable for various activities. - **Athleisure:** The athleisure industry can incorporate performance denim into their collection, offering customers a combination of style and functionality for their active lifestyles. ## Related on Trend Hunter - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Durable All-Purpose Lifestyle Denim](https://www.trendhunter.com/trends/denim-001.md) - [Tactical Technical Fabric Pants](https://www.trendhunter.com/trends/vollebak-carbon-fibre-dyneema-pants.md) - [Easygoing Denim Pants](https://www.trendhunter.com/trends/snugfit-denim.md) - [Performance-Focused Casual Apparel](https://www.trendhunter.com/trends/lee-x.md) - [Menswear Brand Expansions](https://www.trendhunter.com/trends/silver-denim-collection.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Micro-Weighted Leggings](https://www.trendhunter.com/trends/microload-gtights.md) - [Weather Resistant Jeans](https://www.trendhunter.com/trends/coated-jeans.md)