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# Sustainable Weighted Razors
hanni's Razor Promises Dewier, Smoother Skin

By Laura McQuarrie | Published 2021-05-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/weighted-razor
References: [thedieline](https://thedieline.com/blog/2021/5/7/meet-hanni-the-razor-thatll-give-you-a-closer-more-sustainable-shave) & [heyhanni](https://heyhanni.com/products/razor-blades)

[hanni's](https://www.trendhunter.com/trends/cocoon-cleanse) weighted razor is designed to slough off dead skin cells and offer skin-caring benefits, such as skin that's dewy, smooth and easily able to absorb topical products for the most benefit. The brand invites consumers to "let the weight of [the] extra-long handle do all the hard work," so that there's no tugging or pulling, even around some of the most hard-to-reach areas of the body.

The sustainable razor can be loaded with individual blades that may be replenished as needed for a close shave. The brand's starter set pairs the blush-colored weighted razor with other handy tools like replacement blades, a blade bin, a holder and a waterless product for [dry shaving on the go](https://www.trendhunter.com/trends/schick-hydro-silk-mini-razor).

Alongside its blush-colored razor, the brand will be introducing a second stylish option by unveiling a brand-new burgundy color this spring.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 57% | Activity: 30% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### Key Themes Behind This Trend

- **Weighted Skin-caring Razors:** Opportunity for disruptively innovating in the beauty and self-care industries by creating more razors that cater to sensitive or acne-prone skin by offering skin-care benefits alongside a close shave.
- **Sustainable Shaving Products:** Opportunity for disruptively innovating in the personal care industry by creating more eco-friendly razor and shaving product offerings.
- **Dry Shaving Products:** Opportunity for disruptively innovating in the travel and leisure industry by creating more effective and convenient waterless shaving products for travelers.

### Where This Applies

- **Beauty and Self-care:** The beauty and self-care industry can capitalize on the trend of skin-caring weighted razors to attract consumers looking for razors that offer more benefits than just a close shave.
- **Personal Care:** The personal care industry can capitalize on the trend of sustainable shaving products by offering more environmentally friendly shaving and razor options.
- **Travel and Leisure:** The travel and leisure industry can capitalize on the trend of dry shaving products by creating more convenient and effective waterless shaving products for travelers.

## Related on Trend Hunter

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- [Voronoi Handle Hair Removers](https://www.trendhunter.com/trends/razor-epilator.md)
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- [Compact Electric Razors](https://www.trendhunter.com/trends/arc5.md)
