# Weight Loss Drive-Thrus The Weight Watchers Drive-Thru Serves "Healthy & Happy Meals" By Daniel Glover | Published 2018-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/weight-watchers-drive-thru References: [facebook](https://www.facebook.com/weightwatchersuk/posts/1557472730955006) & [weightwatchers](https://www.weightwatchers.com/uk/) Weight Watchers has opened a new 'Flex Drive-Thru' in London, UK, to give away thousands of free "Healthy & Happy Meals." The January pop-up is part of its marketing efforts to promote the hundreds of zero-point foods on its new Flex programme, but with queues snaking round the block, it could become a permanent fixture as people seek [healthier lifestyles](https://www.trendhunter.com/trends/ocado-weight-management-aisle). The drive-thru, a first for Weight Watchers, serves [fast food](https://www.trendhunter.com/trends/olivers-real-foods), including oat waffles and yogurt, bacon and egg rolls, beef burgers with chilli butternut squash, [Turkish flatbread-style pizza](https://www.trendhunter.com/trends/dominos-menu-items) and spiced falafel pittas. The stunt in January was initiated after Weight Watchers research revealed that the first month of a new year is when people think about food the most—once every minute and 12 times more than in any other month. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Drive-thru Health Consciousness:** The success of Weight Watchers' drive-thru concept indicates a growing trend of health-conscious individuals looking for convenient and healthier fast food options. - **Zero-point Food Promotions:** Weight Watchers' promotion of its new Flex program highlights the trend of food companies leveraging the concept of zero-point foods to attract health-conscious consumers. - **Pop-up Health Food Services:** The popularity of Weight Watchers' pop-up drive-thru suggests a trend in the rise of temporary health food services to engage customers and promote healthier lifestyles. ### Who This Affects Most - **Fast Food Chains:** Fast food chains can explore the opportunity to incorporate healthier options and zero-point food concepts in their drive-thru menus to cater to health-conscious consumers. - **Weight Loss Programs:** Weight loss programs can consider adopting innovative drive-thru or pop-up concepts to make healthy food more accessible and convenient for their customers. - **Food Marketing and Advertising:** Food marketing agencies can tap into the trend of zero-point foods and drive-thru health consciousness to develop compelling campaigns for their clients in the health food sector. ## Related on Trend Hunter - [Salad-Based Restaurant Drive-Thrus](https://www.trendhunter.com/trends/just-salad-1.md) - [Health Food Digital Drive-Thrus](https://www.trendhunter.com/trends/sweetlane.md) - [Ready-to-Cook Protein Items](https://www.trendhunter.com/trends/db-foods.md) - [Value-Driven Wellness-Focused Menus](https://www.trendhunter.com/trends/salad-and-go.md) - [Health-Themed QSR Menu Campaigns](https://www.trendhunter.com/trends/arbys-new-year-same-you.md) - [Weight Wellness Campaigns](https://www.trendhunter.com/trends/atkins-way.md) - [Next-Gen Weight Programs](https://www.trendhunter.com/trends/weightwatchers-nextgen-program.md) - [Digital-Only Drive-Through Lanes](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth.md) - [QSR Drive-Thru Weddings](https://www.trendhunter.com/trends/mcdrive-thru-wedding.md)