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# Moving Weight Loss Ads
The Weight Watchers Australia Ad Asks Viewers to ‘Awaken Your Incredible’

By Rahul Kalvapalle | Published 2014-03-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/weight-watchers-australia
References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-weight-watchers-ad-isnt-any-youve-seen-156520) & [incredible.weightwatchers.au](http://incredible.weightwatchers.com.au/)

This new ad by [Weight Watchers](https://www.trendhunter.com/trends/Weight-Watchers-Partnership) Australia breaks away from the traditional formula of [weight-loss ads](https://www.trendhunter.com/trends/reform-the-rules) by urging people to mold the best version of themselves rather than try to aspire to a body image made famous by celebrities and people in their own lives. The ad urges weight watchers to focus on connecting with themselves, rather than trying to gain others’ approval and praise.

The theme of the ad is ‘Awaken your incredible,’ and reminds viewers that they may have lost track with their core personhood while tackling weight problems and other challenges life throws up. The idea is communicated in a simple but highly moving one-minute ad spot.

This new Weight Watchers Australia ad was the brainchild of ad agency BMF.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 10% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Positive Body Image:** Creating ads that promote self-acceptance and focusing on personal growth rather than conforming to societal standards.
- **Self-reflection:** Encouraging individuals to connect with themselves and rediscover their true selves while addressing weight issues and life challenges.
- **Authenticity in Advertising:** Breaking away from traditional weight-loss ad formulas and presenting a more meaningful and emotional message to resonate with viewers.

### Where This Applies

- **Advertising:** Opportunity for ad agencies and brands to create campaigns that inspire and uplift individuals rather than focusing solely on physical appearance.
- **Health and Wellness:** A shift towards holistic approaches to weight loss and wellness, emphasizing personal growth and self-acceptance.
- **Creative Services:** Demand for innovative and emotionally resonant advertisement concepts that break away from traditional weight-loss ad formats.

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