# Appetite-Regulating Pills This Weight Control Additive Makes You Feel Full Sooner By Rahul Kalvapalle | Published 2014-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/weight-control-additive References: [gizmag](http://www.gizmag.com/ipe-appetite-supressing-food-additive/35169/) & [www3.imperial.ac.uk](http://www3.imperial.ac.uk/newsandeventspggrp/imperialcollege/newssummary/news_10-12-2014-17-53-18) Scientists at [Imperial College London](https://www.trendhunter.com/trends/codiet) and the [University of Glasgow](https://www.trendhunter.com/trends/slupp332) have developed an innovative new weight control additive called inulin-propionate ester (IPE). The substance contains a fatty acid called propionate, which stimulates the gut to release appetite-regulating hormones. The intention behind IPE is to provoke users into producing more propionate than is normal on a regular diet. So far, studies have shown that the substance could be pretty effective. 20 volunteers were given either IPE or a dietary fiber and were then let loose on an all-you-can-eat buffet. The IPE group ate an average of 14% less food than the inulin group and were found to have higher levels of appetite-regulating hormones in their bloodstream. [Imperial Innovations](https://www.trendhunter.com/trends/myheritage-ancient-origins), a company that spun off from the academic reserach project, is now working on bringing IPE to commercial market. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Appetite-regulating Pills:** The development of inulin-propionate ester (IPE) as a weight control additive that can produce more propionate than is normal on a regular diet presents opportunities for businesses to disrupt the market for appetite suppressants. - **Gut-stimulating Additives:** The creation of stimulants like inulin-propionate ester (IPE) that increase the release of appetite-regulating hormones opens the door to the development of gut-stimulating additives in the food industry. - **All-you-can-eat Buffet Reduction:** The use of inulin-propionate ester (IPE) in reducing the food intake of participants in all-you-can-eat buffets may inspire other disruptive innovation opportunities to address the issue of overeating in public dining venues. ### Sectors Adopting This - **Weight Loss Supplements:** The development of inulin-propionate ester (IPE) presents opportunities for businesses in the weight loss supplement industry to create products that utilize gut-stimulating additives. - **Food and Beverage:** The creation of gut-stimulating additives like inulin-propionate ester (IPE) presents opportunities for innovation in food and beverage products that aid in appetite control. - **Health and Wellness:** The development of inulin-propionate ester (IPE) and similar substances may inspire technology and innovation in the health and wellness industry, particularly in the area of gut health. ## Related on Trend Hunter - [Appetite-Curbing Vibrating Pills](https://www.trendhunter.com/trends/vibrating-pills.md) - [Crave-Curbing Drink Sticks](https://www.trendhunter.com/trends/ozzi.md) - [Craving Control Patches](https://www.trendhunter.com/trends/crave-control-patches.md) - [Oral GLP-1 Supplements](https://www.trendhunter.com/trends/evolv-glp1.md) - [Mindful Eating Solutions](https://www.trendhunter.com/trends/natural-glp1.md) - [Natural GLP-1 Probiotics](https://www.trendhunter.com/trends/glp1-probiotic.md) - [Weight Management Bioactives](https://www.trendhunter.com/trends/glp-1-edge.md) - [GLP-1 Nutritional Food Ranges](https://www.trendhunter.com/trends/portioniq.md) - [Appetite Control Drink Sticks](https://www.trendhunter.com/trends/hydroxycut-drink-sticks.md)