# Cozy Hipster Blankets The Weezer Snuggie Keeps People Warm and Cool at the Same Time By Robyn Currie | Published 2009-11-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/weezer-snuggie References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/the_weezer_snuggie) & [weezer](http://www.weezer.com/raditude/) If you're a rock band with an indie-chic edge and a gaggle of adoring, hipster fans, take a marketing tip from Weezer who released the Weezer Snuggie. This may be the most brilliant piece of [cross-promotion](https://www.trendhunter.com/trends/kerplunk-kandy-grape-slurpee) ever and it may very well be the best nod to inane novelties in a long, long time. There are two varieties of the Weezer Snuggie to choose from: straight up blue or a bold [zebra print](https://www.trendhunter.com/trends/stripe-throw-blanket). Both will keep your hipster self warm. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 20% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Band Merch Snuggies:** Musical artists can create branded snuggies as a quirky marketing tool to appeal to their fan base. - **Hipster Home Goods:** Home goods companies can create products that appeal to the hipster demographic, like quirky blankets or other items - **Novelty Fashion Items:** Retailers can offer novelty fashion items that appeal to customers looking for unique or humorous pieces, like a zebra-print snuggie. ### Who This Affects Most - **Music Merchandise:** The music merchandise industry can leverage snuggies and other quirky items to increase sales and appeal to younger demographics. - **Home Goods:** The home goods industry can create products with a unique or quirky design to appeal to younger customers. - **Apparel Retail:** Retailers in the apparel industry can incorporate novelty fashion items to drive sales and appeal to customers looking for unique items. ## Related on Trend Hunter - [Tortilla Throw Blankets](https://www.trendhunter.com/trends/tortilla-throw-blanket.md) - [Chromatic Natural Landscape Blankets](https://www.trendhunter.com/trends/rumpl-retro-elements-blankets.md) - [Ultra-Cozy Large Blankets](https://www.trendhunter.com/trends/big-blanket.md) - [Cookie-Themed Wearable Beanbags](https://www.trendhunter.com/trends/dominos-cosy-cookie.md) - [Cozy Heated Sofa Blankets](https://www.trendhunter.com/trends/bohem-blanket.md) - [Ultra-Comfortable Home Blanket](https://www.trendhunter.com/trends/windowpane-blanket.md) - [Modern Stripe Throw Blankets](https://www.trendhunter.com/trends/stripe-throw-blanket.md) - [Versatile Heating Blankets](https://www.trendhunter.com/trends/versatile-heating-blanket.md) - [Ramen Noodle-Inspired Blankets](https://www.trendhunter.com/trends/marutai-blanket.md)