# Caramel Wheat Cereals The Weetabix Food Company Debuts the Caramel-Flavored 'Weetos' Cereal By Kanesa D | Published 2023-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/weetos References: [talkingretail](https://www.talkingretail.com/advice/must-stocks/weetos-launches-new-caramel-flavour-22-03-2023/) & [weetabixfoodcompany](https://weetabixfoodcompany.co.uk/our-products/weetos/)  [Weetos](https://www.trendhunter.com/trends/weetos-chocolate-honeycomb) is introducing the brand-new 'Weetos Chocolatey Hoops Caramel' flavor. The new snack, which comes in 420g packets, offers shops the chance to capitalize on [flavor fads](https://www.trendhunter.com/trends/kelloggs-krave-caramelised-biscuit-white-choc), as most consumers find the taste of caramel enticing. The [Weetabix Food Corporation](https://www.trendhunter.com/trends/weetos-orange-chocolatey-hoops) manufactures chocolate-flavored breakfast cereal under the name Weetos. The cereal's principal component is wheat, and the pieces are shaped like an O, giving it the same name as the brand-name cereal Weetabix. “The debut of this new flavour is set to bolster the success of the Weetos brand, loved by children and approved by adults – and present in almost 1m UK households! With its delicious, chocolatey taste, Weetos already ranks as number 7 in total Tasty Cereal category. Weetos Chocolatey Hoops Caramel flavour delivered strong results during taste testing that saw 85% of parents prepared to buy the product for their children and 78% of children asking their parents to buy the product," said Charlie Boland, Weetos brand manager. Image Credit: Weetos ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 45% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Caramel-flavored Cereals:** Opportunity for cereal companies to innovate and introduce more caramel-flavored options and capitalize on the flavor trend. - **Flavor Fads:** Brands can take advantage of flavor fads by introducing new flavors of popular products to appeal to consumers. - **Child-approved Products:** Companies can focus on creating child-approved products that appeal to both kids and their parents for a wider consumer base. ### Who This Affects Most - **Breakfast Cereal Industry:** The breakfast cereal industry can introduce new caramel-flavored options to appeal to consumers and increase market share. - **Snack Industry:** Companies in the snack industry can take advantage of flavor fads and introduce new flavors of popular products to attract consumers. - **Food Manufacturing Industry:** The food manufacturing industry can focus on creating child-approved products that appeal to both kids and their parents for a wider consumer base. ## Related on Trend Hunter - [Citrusy High-Fiber Chocolate Cereals](https://www.trendhunter.com/trends/weetos-orange-chocolatey-hoops.md) - [Limited-Edition Chocolate Cereals](https://www.trendhunter.com/trends/weetos-chocolate-honeycomb.md) - [Caramelized Biscuit Cereals](https://www.trendhunter.com/trends/weetabix-crispy-minis-caramelised-biscuit-cereal.md) - [High-Fiber Dessert-Like Cereals](https://www.trendhunter.com/trends/weetabix-chocolatey-hazelnut-melts.md) - [Crispy Caramel-Flavored Cereals](https://www.trendhunter.com/trends/coco-pops-chocos-caramel.md) - [Salted Caramel-Flavored Cereals](https://www.trendhunter.com/trends/salted-caramel-1.md) - [Chocolate-Flavored Corn Cereals](https://www.trendhunter.com/trends/corn-flakes-1.md) - [Nutty High-Fiber Breakfast Cereals](https://www.trendhunter.com/trends/weetabix-oatibix-flakes-nutty-crunch.md) - [Flavorful High-Fiber Cereal Products](https://www.trendhunter.com/trends/weetabix-lyles-golden-syrup-cereal.md)