# Parent-Approved Cereal Packaging The Weetos Sustainable Packaging is Being Launched by the Brand By Michael Hemsworth | Published 2021-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/weetos-sustainable-packaging References: [talkingretail](https://www.talkingretail.com/products-news/grocery/weetos-rolls-out-sustainable-packaging-22-02-2021/) & [weetabixfoodcompany](https://www.weetabixfoodcompany.co.uk/our-brands/weetos) The [Weetos](https://www.trendhunter.com/trends/weetos-chocolate-honeycomb) sustainable packaging is being launched by the brand to help draw in new consumers to the product and also make it easily recognizable for existing fans. The [new cereal packaging](https://www.trendhunter.com/trends/thoughtful-packaging) is being launched in March and will feature a prominent seal on the top-left that reads, "[Loved by kids, Approved by parents](https://www.trendhunter.com/trends/frubes-relaunch)." This follows on the shopper data intel that revealed non out of 10 children enjoy the product and eight out of 10 parents recommend it. Head of Brand at Weetos Helena Blincow spoke on the new Weetos sustainable packaging saying, "The new look is clearer, bolder, and allows the range to stand out on fixture, whilst ensuring it remains recognizable to our base of loyal consumers. Weetos is rising fast in the tasty cereal category, aligned with the continued trend for all-things chocolate, so we’ll be supporting retailers further in the year ahead to guarantee it’s on their ‘must-stock’ lists.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sustainable Cereal Packaging:** There is an opportunity to innovate sustainable cereal packaging to help draw in new customers and create eco-friendly options for existing consumers. - **Consumer-approved Packaging:** Creating packaging that features seals or certifications for product approval by consumers can help build brand trust and attract new customers. - **Personalized Packaging:** There is potential to create customized packaging that appeals to both parents and children, such as fun designs or interactive features. ### Industries Being Reshaped - **Food and Beverage Manufacturing:** Food and beverage manufacturers can explore options for sustainable and consumer-approved packaging to attract new customers and gain brand loyalty. - **Retail:** Retailers can consider stocking products with personalized or innovative packaging to stand out on the shelf and drive sales. - **Marketing and Advertising:** Marketing and advertising professionals can use the idea of consumer-approved packaging to build brand trust and loyalty, and create campaigns that showcase these certifications. ## Related on Trend Hunter - [Limited-Edition Chocolate Cereals](https://www.trendhunter.com/trends/weetos-chocolate-honeycomb.md) - [Citrusy High-Fiber Chocolate Cereals](https://www.trendhunter.com/trends/weetos-orange-chocolatey-hoops.md) - [Sustainable Cereal Packaging](https://www.trendhunter.com/trends/fully-recyclable-packaging.md) - [Caramel Wheat Cereals](https://www.trendhunter.com/trends/weetos.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Recyclable Oat Packaging](https://www.trendhunter.com/trends/mornflake.md) - [Sustainable Cereal Packaging](https://www.trendhunter.com/trends/post-consumer-brands.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md)