# Fibrous Breakfast Biscuits The Mouthwatering Weet-Bix GO Biscuits Are a Convenient Morning Snack By Rahul Kalvapalle | Published 2015-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/weetbix References: [ausfoodnews.au](http://ausfoodnews.com.au/2015/06/09/weet-bix-moves-into-grab-and-go-brekkie-biscuits.html) & [weetbix.au](http://www.weetbix.com.au/) Weet-Bix GO is a biscuit made using the popular Weet-Bix cereal. Like that cereal, this [easy grab-and-go snack](https://www.trendhunter.com/trends/super-egg-and-milk) is designed to be eaten for breakfast. In addition to being extremely delicious to eat, these biscuits are [very high in whole grain content](https://www.trendhunter.com/trends/raisin-wheats-shredded-wheat), making them an excellent source of fiber. Indeed the biscuit was given a three and a half star rating under the Australian government's Health Star rating system. The Weet-Bix GO biscuits are available in a wide variety of exciting flavors including Wild Berry Burst, Honey & Oat Crunch, Apple Cinnamon Twist and Apricot Coconut. While everyone knows that breakfast is the most important meal of the day, most of us don't have time to eat it -- particularly on weekdays. The Weet-Bix GO biscuits ensure that, for a price of just $4.49, consumers can enjoy [breakfast to go](https://www.trendhunter.com/trends/bentons-pancake-cookie-thins) without compromising on either flavor or health benefits. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 33% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Breakfast-on-the-go:** The rise of busy lifestyles has created a demand for convenient and portable breakfast options, presenting opportunities for innovative products like the Weet-Bix GO biscuits. - **Healthy Snacking:** Consumers are increasingly seeking nutritious snacks that are high in fiber and other beneficial ingredients, paving the way for disruptive innovations in the snacking industry, such as fiber-rich biscuits like Weet-Bix GO. - **Alternative Flavors:** The popularity of unique and diverse flavors in the food industry opens up possibilities for disruptive innovation in the breakfast market, as shown by the range of exciting flavors offered by Weet-Bix GO biscuits. ### Industries Being Reshaped - **Breakfast Food:** The breakfast food industry could benefit from disruptive innovations that offer convenient and healthy options, like the Weet-Bix GO biscuits. - **Snack Food:** In the snack food industry, there is potential for disruptive products that meet the increasing demand for healthy and convenient snacking choices, such as the fiber-packed Weet-Bix GO biscuits. - **Flavored Food and Beverage:** The flavored food and beverage industry can explore disruptive opportunities by introducing unique and appealing flavors to breakfast products, similar to the enticing flavor options provided by Weet-Bix GO biscuits. ## Related on Trend Hunter - [Nutty High-Fiber Breakfast Cereals](https://www.trendhunter.com/trends/weetabix-oatibix-flakes-nutty-crunch.md) - [Greek-Inspired Breakfast Biscuits](https://www.trendhunter.com/trends/fruit-filled-breakfast-biscuits.md) - [Cream-Filled Breakfast Cookies](https://www.trendhunter.com/trends/cream-filled-breakfast-biscuits.md) - [Gluten-Free Breakfast Biscuits](https://www.trendhunter.com/trends/glutenfree-breakfast-biscuits.md) - [Ancient Greek Grain Biscuits](https://www.trendhunter.com/trends/olyra-breakfast-biscuits.md) - [Biscuit-Flavored Oat Cereals](https://www.trendhunter.com/trends/quaker-oat-so-simple-carmelised-biscuit.md) - [Heat-and-Eat Oatmeal Bites](https://www.trendhunter.com/trends/oatmeal-bites.md) - [Fruity High-Fiber Flapjack Snacks](https://www.trendhunter.com/trends/go-ahead-fibrejacks.md) - [Flavorful High-Fiber Cereal Products](https://www.trendhunter.com/trends/weetabix-lyles-golden-syrup-cereal.md)