# Branded Recipe Book Campaigns The Weetabix Recipe Book Offers Affordable Dish Ideas By Michael Hemsworth | Published 2023-01-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/weetabix-recipe-book References: [talkingretail](https://www.talkingretail.com/products-news/grocery/weetabix-offers-free-recipe-book-with-affordable-around-the-clock-dishes-03-01-2023/) & [weetabix](https://weetabix.com)  The Weetabix recipe book has been created as an update to the brand's Any Which Way A Bix campaign as a marketing initiative to offer a range of suggestions for consumers to prepare anytime of day. The recipes within the book are focused on inspiring consumers in the UK to take more control over their everyday diet to enjoy healthy yet affordable meals and snacks throughout the day. All of the recipes within the book cost roughly 80p per serving and have been developed by experts to offer something for consumers to enjoy day or night. Head of Marketing Lorraine Rothwell commented on the new Weetabix recipe book saying, "Our recipe book offers consumers affordable and versatile inspiration, helping them to reconsider the role that Weetabix plays in their routine by catering well beyond traditional breakfast occasions.” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 67% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Recipe Books:** Creating affordable recipe books can help consumers enjoy healthy meals and snacks throughout the day. - **Healthy Eating Campaigns:** Developing healthy eating campaigns can inspire consumers to take more control over their everyday diet. - **Multi-use Food Products:** Promoting multi-use food products for multiple meals can demonstrate versatility while also being affordable. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on developing affordable, versatile, and healthy food products. - **Publishing:** Publishing industry can offer affordable recipe books to inspire consumers to create healthy meals while staying within their budget. - **Marketing and Advertising:** Marketing and Advertising industry can create healthy eating campaigns to promote products as versatile, affordable and healthy. ## Related on Trend Hunter - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [Nutty High-Fiber Breakfast Cereals](https://www.trendhunter.com/trends/weetabix-oatibix-flakes-nutty-crunch.md) - [Flavorful High-Fiber Cereal Products](https://www.trendhunter.com/trends/weetabix-lyles-golden-syrup-cereal.md) - [High-Fiber Dessert-Like Cereals](https://www.trendhunter.com/trends/weetabix-chocolatey-hazelnut-melts.md) - [Branded Tea-Themed Cookbooks](https://www.trendhunter.com/trends/brew-bake-sip-savour-cookbook.md) - [Football-Themed Cereal Promotions](https://www.trendhunter.com/trends/onpack-promo.md) - [Caramelized Biscuit Cereals](https://www.trendhunter.com/trends/weetabix-crispy-minis-caramelised-biscuit-cereal.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md)