# Recyclable Breakfast Drink Packaging Weetabix On The Go will Debut New Packaging This Month By Michael Hemsworth | Published 2020-10-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/weetabix-on-the-go References: [foodbev](https://www.foodbev.com/news/weetabix-unveils-100-recyclable-bottles-for-its-on-the-go-range/) & [weetabix](https://www.weetabix.co.uk) The [Weetabix On The Go](https://www.trendhunter.com/trends/weetabix-on-the-go-immune-support) range will now be packaged in [100% recyclable bottles](https://www.trendhunter.com/trends/recyclable-aluminum-bottles) to help enhance the sustainability of the drinkable breakfast product. The new packaging from the brand was developed over the course of 18 months, and consists of a bottle, cap and even sleeve that are all capable of being recycled together. The clear PET bottle is crafted with 30% recycled plastic, while the packaging is paired with a 100% recyclable logo on the lid to help increase awareness. General Manager at Weetabix On The Go Emma Varlow explained the new packaging further saying, "Like many food manufacturers, we’re on a journey to improve our sustainability credentials. We’ve been exploring this option for a while, and 18 months ago, we decided to upweight our efforts to making a fully all-in-one recyclable bottle. Our main priority was food safety and ensuring that consumers can always enjoy the high-quality products they expect from us. We embarked on a journey of trials and testing various [recyclable sleeves and bottle designs](https://www.trendhunter.com/trends/secure-flip-sports-cap), but we had to be sure that any packaging innovation would keep the product fresh for its entire shelf life." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Recyclable Packaging:** Companies are developing packaging made from 100% recyclable materials to enhance the sustainability of their products, creating an opportunity for businesses to explore alternative packaging solutions. - **Sustainable Food Production:** Food manufacturers, like Weetabix, are focused on improving their sustainability credentials by exploring ways to reduce their environmental impact, highlighting opportunities to create innovative solutions that help preserve the planet. - **Eco-friendly Consumer Goods:** Consumer goods companies are responding to growing consumer interest in sustainability by developing eco-friendly products that are recyclable or made with sustainable materials, presenting an opportunity for businesses to meet the demand for environmentally conscious products. ### Sectors Adopting This - **Packaging Industry:** As more companies look to adopt recyclable packaging, the industry must develop innovative solutions that maintain the integrity of the product while also meeting sustainability goals. - **Food Manufacturing Industry:** The emergence of sustainable food production practices creates an opportunity for food manufacturers to reduce their environmental impact by exploring alternate sourcing and production methods. - **Consumer Goods Industry:** Manufacturers in the consumer goods industry have a responsibility to meet the demand for eco-friendly products by exploring ways to create sustainable offerings without sacrificing quality or performance. ## Related on Trend Hunter - [Recyclable Oat Packaging](https://www.trendhunter.com/trends/mornflake.md) - [Recyclable Cereal Packaging Cups](https://www.trendhunter.com/trends/greiner-k3-r100.md) - [Recyclable Yogurt Drink Packaging](https://www.trendhunter.com/trends/yop-bottles.md) - [Paper-Made Porridge Packaging](https://www.trendhunter.com/trends/quaker-porridge-pots.md) - [Recyclable Soup Packaging](https://www.trendhunter.com/trends/mug-shot-range.md) - [Sustainable Cereal Packaging](https://www.trendhunter.com/trends/post-consumer-brands.md) - [Plastic Conservation Drink Packaging](https://www.trendhunter.com/trends/100-recycled-bottle-packaging.md) - [Recyclable Cereal Liner Packaging](https://www.trendhunter.com/trends/paperbased-cereal-packaging.md) - [Fully Recyclable Beverage Packaging](https://www.trendhunter.com/trends/levi-roots-caribbean-crush.md)