# Coffee-Flavored Breakfast Drinks Weetabix On The Go Caffé Latte is a Limited-Edition Offering By Michael Hemsworth | Published 2021-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/weetabix-on-the-go-caff-latte References: [talkingretail](https://www.talkingretail.com/products-news/chilled/weetabix-expands-on-the-go-range-with-coffee-flavour-16-03-2021/) & [weetabix](https://www.weetabix.co.uk) The [Weetabix On The Go Caffé](https://www.trendhunter.com/trends/weetabix-on-the-go-immune-support) Latte breakfast drink is being launched by the brand in the UK to offer consumers a convenient product that is perfect for enjoying in the morning before starting the day or while on the run. The drink comes in 250ml bottles and is priced at £1 each with a satisfying recipe that will help to fuel up a person, while also increasing their energy with a bit of caffeine in the mix. This makes it perfect for those who are constantly running behind to help them satisfy their hunger and also increase their energy for a two-in-one experience. General Manager at Weetabix On The Go Emma Varlow spoke further on the new Weetabix On The Go Caffé Latte breakfast drink saying, "Weetabix On The Go is the leading brand in the category with a 60% share of the [breakfast drinks sector](https://www.trendhunter.com/trends/new-cereal-drinks). We are confident that there is a huge opportunity in the months ahead for breakfast drinks, both at-home to suit our busy mornings or whilst on the move when things open-up again. Our new Caffé Latte flavour offers a convenient breakfast with an added boost of caffeine to help Brits start their morning off right. Coffee is now the second most popular flavour of flavoured milk and has a value of £34.5m with growth of 18.1% in the last year." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Convenient Breakfast Drinks:** Opportunity for brands to offer ready-to-drink breakfast beverages to time-crunched consumers who want to fuel up on-the-go. - **Caffeinated Beverages:** Opportunity for brands to create beverages that offer an energy boost, satisfying hunger, and caffeine in one, catering to busy consumers' needs. - **Coffee-flavored Beverages:** Opportunity for brands to create coffee-flavored beverages, a fast-growing and popular flavor among consumers that provides both convenience and caffeine. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can create new coffee-flavored breakfast drinks or expand their existing product lines to cater to busy, on-the-go consumers. - **Retail:** Retailers can stock ready-to-drink breakfast beverages in their stores to cater to time-crunched consumers who want a quick and healthy breakfast option. - **Hospitality:** Hotels and restaurants can incorporate ready-to-drink breakfast beverages into their menus to offer a convenient breakfast option for their guests and customers on-the-go. ## Related on Trend Hunter - [Coffee-Flavored Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-crunchy-nut-barista-edition-cereal.md) - [Canned Plant-Based Coffee Drinks](https://www.trendhunter.com/trends/oatly-iced-coffees.md) - [Canned Japanese Lattes](https://www.trendhunter.com/trends/ueshima-coffee-company.md) - [Nutty High-Fiber Breakfast Cereals](https://www.trendhunter.com/trends/weetabix-oatibix-flakes-nutty-crunch.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [High-Fiber Dessert-Like Cereals](https://www.trendhunter.com/trends/weetabix-chocolatey-hazelnut-melts.md) - [Ready-to-Pour Iced Lattes](https://www.trendhunter.com/trends/nescaf-iced-latte.md) - [Plant-Based British Oat Beverages](https://www.trendhunter.com/trends/the-oat-drink.md) - [Chocolate Cereal Milk Lattes](https://www.trendhunter.com/trends/canned-lattes.md)