# Nutty High-Fiber Breakfast Cereals Weetabix Oatibix Flakes Nutty Crunch Has 100% Whole Grains By Michael Hemsworth | Published 2022-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/weetabix-oatibix-flakes-nutty-crunch References: [foodbev](https://www.foodbev.com/news/weetabix-adds-new-variation-to-oatibix-cereal-range/) & [weetabix](https://weetabix.co.uk)  The [Weetabix](https://www.trendhunter.com/trends/weetabix-chocolatey-hazelnut-melts) Oatibix [Flakes](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes) Nutty Crunch cereal is being launched by the brand in the UK as a new breakfast product for consumers seeking out a satisfying option to enjoy that's both flavorful and functional. The cereal features honeycomb pieces along with honey-coated corn flakes and a series of [caramelized nuts alongside almonds](https://www.trendhunter.com/trends/organic-ancient-grain-spelt-flakes) to make it a satisfying meal to choose in the morning hours. The cereal maintains a 100% whole grain recipe that is naturally low in sodium and high in fiber, and will launching at grocery stores and convenience stores in the UK starting February 28th, 2022 for £3.29 per box. Head of Marketing at Weetabix Gareth Turner commented on the new Weetabix Oatibix Flakes Nutty Crunch cereal saying, "Oats are a signpost for healthy eating and this innovation offers great health nutritionals, as well as performing incredibly strongly in our taste tests. As the whole Oatibix range is HFSS-compliant, we can put our full support behind the brand refresh, through online and in-store shopper marketing, the upcoming TV advert and on social media.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 50% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **High-fiber Cereal:** Development of high-fiber cereals fortified with vitamins and minerals can provide an opportunity to improve daily nutritional intake of consumers. - **Nuts in Breakfast Cereals:** Incorporating nuts in breakfast cereals can provide a delicious and protein-packed option for consumers looking for a satisfying breakfast meal. - **Whole-grain Products:** Increasing demand for whole-grain products due to their health benefits can create opportunities for businesses to innovate with new recipes and flavors. ### Sectors Adopting This - **Cereal Manufacturing:** Manufacturing high-fiber breakfast cereals with unique flavors such as incorporating caramelized nuts, honeycomb pieces, and almonds can differentiate a business from competitors. - **Nutrition and Health:** Nutrition companies can use the demand for high-fiber products as an opportunity to provide consumers with nutritional supplements and information about healthy eating habits. - **Retail and Convenience Stores:** Partnering with a well-known cereal brand, such as Weetabix, to distribute high-fiber, whole-grain products in convenience stores or online marketplaces can increase brand awareness and generate demand. ## Related on Trend Hunter - [High-Fiber Dessert-Like Cereals](https://www.trendhunter.com/trends/weetabix-chocolatey-hazelnut-melts.md) - [Flavorful High-Fiber Cereal Products](https://www.trendhunter.com/trends/weetabix-lyles-golden-syrup-cereal.md) - [Fruit-Infused High-Fiber Cereals](https://www.trendhunter.com/trends/raisin-wheats-shredded-wheat.md) - [Nutty Vegan Granola Cereals](https://www.trendhunter.com/trends/almond-pecan-crunch.md) - [Crispy Oat-Based Cereals](https://www.trendhunter.com/trends/kelloggs-oaties.md) - [Coffee-Flavored Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-crunchy-nut-barista-edition-cereal.md) - [Limited-Edition Chocolate Cereals](https://www.trendhunter.com/trends/weetos-chocolate-honeycomb.md) - [High-Fiber Low-Sugar Cereals](https://www.trendhunter.com/trends/cereal-range.md) - [High-Protein Wholegrain Cereals](https://www.trendhunter.com/trends/multigrain-flakes.md)